MUMBAI: Sony Entertainment Television (Set) is launching a new fiction show titled ?Love Marriage Ya Arranged Marriage? on 6 August.

The show will air every Monday to Thursday at 8.30 pm replacing Dekha Ek Khwaab which has gone off-air on 2 August. It will be competing with slot leader Ek Hazarome Meri Behena hai (Star Plus), Hitler Didi (Zee TV) and Madhubala (Colors).

?Love Marriage Ya Arranged Marriage? explores the debate between love marriages and arranged marriages without taking either side. The show highlights the pros and cons of both through the lives of two young women.

Multi Screen Media COO N P Singh said, "Sony Entertainment Television is committed to bring differentiated programming and offer a diversified bouquet of entertaining shows to the audience. We are sure that audience will love this show and it will strengthen our hold in the fiction domain along with our already popular shows ?Bade Achhe Laggte Hai?, ?Kuch Toh Log Kahenge? and ?Saas Bina Sasural?."

?Love Marriage Ya Arranged Marriage? is produced by Sphere Origins Multivision and written by Bollywood writer Kamlesh Pandey.

Sphere Origins Multivision CMD Sunjoy Waddhwa added, "?Love Marriage Ya Arranged Marriage? is a show about two friends who share different views on marriage. The show projects two different ideologies on marriage that prevail in our society without taking either side. Through this show we are trying to convey that whether love or arranged, marriage is an everyday partnership; sometimes you need to arrange the love, at other times you have to love the arrangement."

The show traces the journey of two friends who are diametrically opposite in their beliefs about marriage, yet share the same desire to have a happy and content marriage. The debate is on and as the story evolves perhaps along with the two friends, the country will also get an answer, the channel said.

MUMBAI: Zee TV is gearing up to launch its latest fiction property Rab Se Sona Ishq on 16 July at 8 pm slot.

The channel is shifting Hitler Didi that used to air at this slot to 8.30 pm, while pulling the plug on its long running show Yahaan Main Ghar Ghar Kheli.

Yahaan Main? will go off-air on 14 July.

Rab Se?will compete with slot leader Balika Vadhu (Colors), Star Plus? Iss Pyar Ko Kya Nam Du and Sony Entertainment Television?s Byaah Hamari Bahu Ka.

Rab Se Sona Isshq is story of Saahiba (played by Ekta Kaul), who deserted by the man of her dreams on the day of their wedding, follows her heart and chases him across continents. Her journey of hope rests on her conviction that their love is real and will last forever.

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Zee TV to launch ?Rab Se Sona Ishq? on 16 July

NEW DELHI: Naresh Chahal has put in his papers as Director (Finance) of the Indian Broadcasting Foundation.

Industry sources said Chahal is expected to move to Sony Entertainment Television, though there is no clarity yet about his designation.

A qualified Chartered Accountant by profession, Chahal has been associated with the IBF ? the largest body of television channels in the country ? since its inception.

Mumbai: Sony Entertainment Television (Set) is shifting its 8 pm show Kuch Toh Log Kahenge, produced by Rajan Shahi?s Director?s Kut, to 11 pm slot.

Instead, the channel will launch a new fiction property, Byaah Hamari Bahoo Ka, from 28 May.

Produced by Hats Off Productions, Byaah Hamari? will air every Monday to Friday at 8 pm.

To promote the show, Set is building a curiosity around it. The show is about a Gujarati Vaishnav family where everything is fine. What comes as a surprise then is: why is the Vaishnav family all set to get their daughter-in-law Rajni, remarried.

Set senior EVP and business head Sneha Rajani said, "Sony has been the pioneer in bringing the best of entertainment to the viewers, Byaah Hamari Bahoo Ka, the latest offering from our channel is a re-affirmation of our endeavour. It is a unique never seen before heart warming love story with lots of twists and turns. I am sure this will excite and appeal to the audiences across the Hindi heartland and further consolidate our fiction line up between 8pm - 11 pm slots."

Byaah Hamari Bahoo Ka will be competing with slot leaders- Color?s Balika Vadhu, and Star Plus? Iss Pyaar Ko Kya Naam Doon. Zee TV, at 8 pm airs Hitler Didi.

Set head of fiction Virendra Shahaney said, "To start with I was super excited with the title Byaah Hamari Bahoo Ka, it was so intriguing. The title coupled with the powerful narration of the story, made the show simply irresistible. This unique love story told by the great team of JD Majethia and Aatish Kapadia, I am sure, will connect with the viewers and keep them glued to the show."

Byaah hamari? is conceived by Aatish Kapadia who also had penned Ek Mahal Ho Sapno Ka, which was the first ever soap to complete 1000 episodes.

"This is a very novel love story involving the entire Vaishnav family. It has fresh content, characters and superlative performances! It?s a show of "today" which will also attract the youth along with the family audiences," Hats Off Productions CMD JD Majethia added.