MUMBAI: Zee TV is gearing up to launch its latest fiction property Rab Se Sona Ishq on 16 July at 8 pm slot.

The channel is shifting Hitler Didi that used to air at this slot to 8.30 pm, while pulling the plug on its long running show Yahaan Main Ghar Ghar Kheli.

Yahaan Main? will go off-air on 14 July.

Rab Se?will compete with slot leader Balika Vadhu (Colors), Star Plus? Iss Pyar Ko Kya Nam Du and Sony Entertainment Television?s Byaah Hamari Bahu Ka.

Rab Se Sona Isshq is story of Saahiba (played by Ekta Kaul), who deserted by the man of her dreams on the day of their wedding, follows her heart and chases him across continents. Her journey of hope rests on her conviction that their love is real and will last forever.

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Zee TV to launch ?Rab Se Sona Ishq? on 16 July

NEW DELHI: Naresh Chahal has put in his papers as Director (Finance) of the Indian Broadcasting Foundation.

Industry sources said Chahal is expected to move to Sony Entertainment Television, though there is no clarity yet about his designation.

A qualified Chartered Accountant by profession, Chahal has been associated with the IBF ? the largest body of television channels in the country ? since its inception.

Mumbai: Sony Entertainment Television (Set) is shifting its 8 pm show Kuch Toh Log Kahenge, produced by Rajan Shahi?s Director?s Kut, to 11 pm slot.

Instead, the channel will launch a new fiction property, Byaah Hamari Bahoo Ka, from 28 May.

Produced by Hats Off Productions, Byaah Hamari? will air every Monday to Friday at 8 pm.

To promote the show, Set is building a curiosity around it. The show is about a Gujarati Vaishnav family where everything is fine. What comes as a surprise then is: why is the Vaishnav family all set to get their daughter-in-law Rajni, remarried.

Set senior EVP and business head Sneha Rajani said, "Sony has been the pioneer in bringing the best of entertainment to the viewers, Byaah Hamari Bahoo Ka, the latest offering from our channel is a re-affirmation of our endeavour. It is a unique never seen before heart warming love story with lots of twists and turns. I am sure this will excite and appeal to the audiences across the Hindi heartland and further consolidate our fiction line up between 8pm - 11 pm slots."

Byaah Hamari Bahoo Ka will be competing with slot leaders- Color?s Balika Vadhu, and Star Plus? Iss Pyaar Ko Kya Naam Doon. Zee TV, at 8 pm airs Hitler Didi.

Set head of fiction Virendra Shahaney said, "To start with I was super excited with the title Byaah Hamari Bahoo Ka, it was so intriguing. The title coupled with the powerful narration of the story, made the show simply irresistible. This unique love story told by the great team of JD Majethia and Aatish Kapadia, I am sure, will connect with the viewers and keep them glued to the show."

Byaah hamari? is conceived by Aatish Kapadia who also had penned Ek Mahal Ho Sapno Ka, which was the first ever soap to complete 1000 episodes.

"This is a very novel love story involving the entire Vaishnav family. It has fresh content, characters and superlative performances! It?s a show of "today" which will also attract the youth along with the family audiences," Hats Off Productions CMD JD Majethia added.

NEW DELHI: The much publicised television premiere of Vidya Balan starrer The Dirty Picture turned out to be a damp squib as the Information and Broadcast ministry directed Sony Entertainment Television to televise the movie post 11 pm.

The ministry contended that the film could be shown on television only late in the night as it came under the category of adult content.

Following a directive by the Lucknow Bench of the Allahabad High Court last week on a petition filed by a city lawyer, the I&B ministry made it clear to Sony that films with any adult content could not be shown at times when children are watching television and reiterated Rule 6(5) of the Cable TV Networks (Regulation) Rules in this connection.

Balaji Telefilms CEO motion pictures Tanuj Garg vented his frustration through micro blogging site Twitter, "It?s unfortunate that even after valid censor certificate being in place, the telecast was held (back). The cuts made to TDP (The Dirty Picture) were done in a manner that would not offend the larger populace, but completely retain the film?s creative integrity. Despite the cuts, forces in Delhi decided to hold the telecast!"

After the Allahabad High Court order, the producers had obtained an order from the Bombay High Court after agreeing to cuts and getting the film re-certified by the Central Board for Film Certification (which is understood to have earlier advised Sony to telecast the film only late in the night).

The film had been certified and released last year with an Adults Only certificate.

Both filmmaker Karan Johar and Tusshar Kapoor have tweeted in similar fashion, pointing out that the film was considered suitable for national awards.

Accordingly, Sony resorted to other programming at 12 noon and at 8 pm by running a scroll which read, "For unavoidable reasons, we regret to inform that the film The Dirty Picture will not be telecast today. Any inconvenience caused is deeply regretted."

While the morning slot was filed with ?Crime Patrol?, the evening slot had the telecast of the film ?3 Idiots?, screened without any commercial breaks.

The film, which has won Vidya Balan the National and several other awards for best actress, is based on the life of sensuous South Indian actress Silk Smitha and has been directed by Milan Luthria for Balaji Telefilms. The film also featured Naseeruddin Shah, Tusshar Kapoor and Emraan Hashmi.

The film, which collected Rs 790 million at the box office, was produced reportedly at a cost of Rs 320 million. The film has won three national awards.