Hindi GECs gain after losing for two weeks
MUMBAI: The Hindi general entertainment channels (GECs) gained 23 GRPs last week after losing viewers to live T20 Wor
MUMBAI: Star Plus is launching a new show titled ‘Veera‘ that will narrate a story about a brother-sister bond.
Starting 29 October, the new show will air from Monday to Friday at 10.30 pm.
‘Veera‘ is replacing Star Plus‘ long-running show ‘Pratigya‘ which is going off-air this week. The new show will compete with the leader of the slot Sony Entertainment Television‘s (Set) Bade Achhe Lagte Hain, Zee TV‘s ‘Punarvivaha‘ and Colors‘ Parichay.
Star Plus GM Nachiket Pantvaidya said, "Veera is a story of complex human relationships narrated through a loving brother Ranvijay, who becomes a motherly-figure for his sister. ‘Veera‘ is a heartfelt story of a brother and sister bond that will give viewers hope and will highlight the importance of nurturing old bonds with their siblings. The relationship between siblings is unique and has a special place in our lives."
Produced by Beyond Dreams, the show is being directed by Waseem Sabeer.
According to the channel, Ranvijay and Veera‘s (lead characters) story is set to provide a ray of hope to all its viewers who often found themselves tangled in their complex daily life which is replete with strained relationships, rocky marriages, troubles family ties, routine pressures and hollow and materialistic existence.
‘Veera‘ will fill an important void that is created by existential battles to survive "extremely busy" and "stressful" lives. The show will sensitively reinstate one‘s faith in family ties that now suffer from monotonous and hectic lifestyles, the channel said.
MUMBAI: Star India non-fiction content engine head Monika Shergill has decided to move on from the company after a stint of five years.
Confirming her movement to Indiantelevision.com, Shergill said, "Yes, I have put in my papers at Star. I had absolutely wonderful time at Star and it?s a great organisation to work with."
Though she refused to comment on her next venture, she hinted that she might be associated with Star in future.
Shergill had joined Star in 2007 as programming head for Star One. Later on in December 2009, she was appointed as the non-fiction head of Star Plus. She took over the role of Star India non-fiction content engine head in 2011.
Prior to joining Star, she was with Sony Entertainment Television (Set) for five years as the associate creative head.
MUMBAI: In an attempt to strengthen its 9 pm slot, Sony Entertainment Television (Set) is launching a new fiction property ?Hongey Judaa Na Hum? on 10 September.
The show will air every Monday to Thursday at 9 pm.
The channel is betting big on the 9 pm slot as it will air its most promising property ?Kaun Banega Crorepati? (KBC) in this time band from Friday to Sunday. Starting today KBC will air from 8.30 to 10 pm.
?Hongey Judaa Na Hum? is replacing Set?s another fiction property ?Saas Bina Sasural? that has gone off-air this week. It will compete with the slot leader Star Plus? ?Diya Aur Bati Hum?, Zee TV?s ?Pavitra Rishta? and Colors? Chhal.
Produced by Shri Adhikari Brothers, ?Hongey Judaa Na Hum? explores the story of a young married couple who are diametrically opposite individuals, who think and behave differently and hail from different socio-economic backgrounds. They fight all the time and challenge each other almost every day, but despite their differences they have one thing in common: being "crazy about each other".
Set senior EVP and business head Sneha Rajani said, "Fiction programming is the foundation for any GEC and we are committed to work with some of the finest creative minds and talent in the industry to bring alive the fiction genre. Hongey Judaa Na Hum is another attempt in this direction and we are happy to partner with Sri Adhikari Brothers to present this brilliant show to our audiences."
Set chief creative director Vivek Bahl added, "In a world that?s getting faster and more practical every day, Hongey Judaa Na Hum is a show that refreshingly begs you to ignore your mind... and follow your heart...! Today, audiences thrive for a good family entertainer, one that they can sit and watch together. We are confident that Hongey Judaa Na Hum will additionally strengthen and spruce up our weekday fiction programming with its unique storyline."
According to the channel, the show begins with a romantic journey but somewhere in the twists and turns of life, things start falling apart in the lives of the leads (played by Aamna Sharif and Raqesh Vashisht). They are driven apart almost to a point of no return, but destiny has something else in store for them. The story does not end here, but starts from this moment.
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