Sonakshi Sinha is Gulabari brand ambassador
MUMBAI: Rose-based skin care brand Dabur Gulabari from the Dabur stable has signed on Bollywood actor Sonakshi Sinha
MUMBAI: Big CBS Networks has announced a new local show for Big CBS Love which targets women.
?India?s Glam Diva? follows on the heels of ?India?s Sexiest Bachelor?. Ladies from the entertainment industry of India will be judged together by a jury and the public, to select their favourite Diva. The show is scheduled to hit the screens by next month.
The platform aims to bring the most ravishing, talented and deserving divas to the fore. Women from India will compete for India?s final choice of the most glamorous Diva. Backed by the expert jury and programming team and coupled with audience feedback from across the country, the first phase will see a shortlist of the top 14 contenders for the title.
Women competing for the title are Kareena Kapoor, Deepika Padukone, Priyanka Chopra, Vidya Balan, Aishwariya Rai Bachchan, Katrina Kaif, Sonam Kapoor, Sunidhi Chauhan, Bipasha Basu, Ekta Kapoor, Sonakshi Sinha, Sania Mirza, Freida Pinto and Shruti Hassan.
The show has been divided into segments. The first segment will give viewers a peek into the minds of Divas. The Divas will be judged on the basis of their X factor, their public appearances, the brands they handle and their business sense, judging their minds. Second segment will include the attributes that make them so hot. Is it her eyes, is it her lips, her complexion, her skin, her attire, her sex appeal or is it the combination of all?... essentially evaluating the body.
The third segment - after Mind and Body, will be Soul. It will be an electrifying combination of these factors that make for a winner.
India?s Glam Diva will be hosted by VJ and actor Neil Bhoopalam.
"After a successful season of ?India?s Sexiest Bachelor?, we are glad to announce our second property India?s Glam Diva. The show will have the most gorgeous women from the entertainment industry on one platform. These women will be judged on various factors by the viewers. The show will bring to the fore an unusual side of these women that was never known to their fans," the channel said in a statement.
The voting mechanism will include SMS, a microsite and other social media vehicles like Facebook and Twitter.
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