Mumbai: Big CBS Prime and Bloomberg TV are launching a new show titled ‘India‘s Prime Icon‘.

To be simulcast on both the channels, starting 12 October, the show will air every Friday and Saturday at 9.30 pm.

The channel has partnered with Seagram‘s 100 Pipers as the presenting sponsor for the show while MTS has come on board as the associate sponsor.

Twenty names from the most talked about and iconic personalities of India have been shortlisted as the Top 20 contenders for the privileged title of India‘s Prime Icon.

The show will chronicle the lives of some of India‘s "biggest names" spanning various fields and professions. It will take viewers up-close and personal with an "exclusive" look into the lives of these personalities.

The contenders for India‘s Prime Icon include names like Amitabh Bachchan, Sachin Tendulkar, Shahrukh Khan, AP Abdul Kalam, Nitish Kumar and Aamir Khan.

Also on the show to provide their expert views will be a panel of opinion leaders which include Prasoon Joshi, Suhel Seth and Malvika Sangghvi. The trio will feature on the show as Opinion Leaders to help the viewers select India‘s Prime Icon.

Big CBS Networks business head Anand Chakravarthy said, "India‘s boasts of some of the most inspirational personalities who are considered role models to many. Apart from bringing India the best international content, Big CBS Prime has constantly been bringing quality home grown shows like India‘s Prime Icon, India‘s Sexiest Bachelor and more, which have resonated excellently with audiences. India‘s Prime Icon is an innovative concept, which has not been explored in the past and has been designed to offer a unique opportunity for Indian viewers to connect with their favourite idols."