MUMBAI: Madison Media Sigma has bagged the media duties of the electrical appliances manufacturer Crompton Greaves.

MUMBAI: Madison World‘s sports marketing company, Professional Management Group (PMG), has signed a five-year deal wi

MUMBAI: The big question that was asked today was "If programmes were brands, would Kotler need to be rewritten?" The

MUMBAI: The advertising industry hasn't reacted well to the fact that the service tax has been increased from 5 per c

Ratings are important but there is a lot more to media planning and buying than just GRPs (gross rating points) and C