Pix's ‘Big Break’ initiative ahead of digitisation
MUMBAI: In a bid to further engage with its viewers and build brand affinity, English movie channel Pix has announced
MUMBAI: Multi Screen Media?s English movie channel Pix?s business head Sunder Aaron has put in his papers and is serving his notice period.
An industry source confirming the news said that Aaron was the one who spearheaded the channel which started out in 2006 by showing library content.
Pix moved on to telecast premieres last year after it got the Sony library which was earlier with HBO.
Aaron joined MSM in 2002. He was earlier in Los Angeles with Sony Pictures Television International.
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