MUMBAI: Vertent Media Soft Pvt Ltd and Park Media Pvt Ltd will be launching a first of its kind matrimonial channel named ?Shagun? in 2013.

Vertnent and Park Media are invoved in making audio and visual shows. With Shagun, the companies are venturing into full-fledged lifestyle/entertainment channel space. The channel?s target audience includes youngsters to the elderly.

The channel?s flavour and feel will take inspiration from the fact that in India weddings are a grand and lavish affair.

The channel has been conceptualised, conceived and promoted by Anuranjan Jha. It is India?s first matrimonial channel which features pre-nuptial and post-nuptial programmes, issues, relevant information and shares the happiness around it.

The launch of the channel is complemented by the launch of a dedicated website called www.shagunindia.com. The portal aims to be a one stop destination for finding a suitable match and for help with planning a wedding.