New Delhi: Digitas ?the world?s leading digital marketing agency are proud to announce Samsung?s victory as leaders in the recent Social Media Brand Equity Ranking (SEMBER) index launched by NM Incite- a Nielsen McKinsey company. Digitas India have been managing Samsung Mobile?s Digital and Social Media presence for more than 2 years and have helped in building an active community of over 1.2 million fans and a dominant media presence in digital.

SMBER uses an innovative model of analysis to measure and rank brands based on the volume of associated buzz on social media sites and public sentiment surrounding the brand in the online world. The SMBER analysis covers the social media buzz from the period of 1 January, 2011 to 31 December, 2011 for 400 brands in India. Samsung Mobile Phones is top-of-mind for consumers discussing the Android platform in social media. Samsung?s large following on social media platforms gives it a ?buzz share? of 36 percent.

Speaking on this, Kanika Mathur, President, Digitas India said, ?I am really pleased that stringent metrics have been used to analyse the social presence built by brands. We had to use several methodologies to gain leadership in social media for Samsung. Building properties and conversations around android was one method which we thought would engage our target audience actively on the web. At Digitas we believe it?s important to first ?listen? to customers and then create engagement platforms.?
Aman Malhotra, Senior Manager ? Digital Marketing, Samsung India Electronics Pvt Ltd. also commented, ?I heartily thank Digitas India for making Samsung no. 1 on social media by choosing the right platforms for our activities and creating the right strategy that was directly linked to the business objectives. It is overwhelming to see the customers? feedback and our endeavour is now to reach out to more masses and build a strong brand network.?

To further strengthen its presence in the digital space, Digitas has recently inducted Tim Guillos to lead social media in India. Tim Guillios has joined from Paris, where he was working for Blogbang- Publicis Groupe. His induction will definitely boost Digitas India‘s social media offerings.

MUMBAI: B4U Music will celebrate the birthday of Jeetendra on 7 April and pay a tribute to Shakti Samanta on 9 April. Both the programmes would be aired between 9 pm to 12 am on the respective days.

Jeetendra, born as Ravi Kapoor is better known as the Jumping Jack of Bollywood. He has a film career spanning 50 years. He was one of the fastest and best dancers of his time.

A versatile actor, Jeetendra has worked in different genres of cinema. Caravan, Justice Choudhary, Judaii and Himmatwala among other being some of his memorable films. His performance in offbeat films like Kinara brought him critical acclaim too.

Jeetendra is the chairman of Balaji Telefilms a leading production house that his wife Shobha Kapoor and daughter Ekta Kapoor look after as managing director and joint managing director respectively. His son Tushhar Kapoor is an actor.

Shakti Samanta was a renowned producer director who contributed some memorable films to Bollywood and gave some brilliant music too.

Aradhana , An evening in Paris, Kashmir ki Kali, Howrah Bridge, China Town, Kati Patang Amar Prem are some of his masterpieces.

Mere sapnon ki rani, Mera Naam Chin Chin Chu,Tareef karu kya uski, these melodies are the backbone of Bollywood music and this contemporary music thrives even after three decades and gives the current music trends stiff competition.

Three of his classics, Howrah Bridge, Aradhana and Barsaat Ki Ek Raat, starring Amitabh Bachchan and Raakhee, are to be turned into animation films by ?Pritish Nandy Communications.

Samanta received Filmfare Awards for Best Film for Aradhana, Anuraag and Amanush. He has also received several Lifetime Achievement awards, including the Zee Cine Award for Lifetime Achievement in 2002 and several other awards from Zee and other Indian organizations.

Some of his films have been shown at international festivals in Berlin, Tashkent, Moscow, Cairo and Beirut.