MUMBAI: Disney?s youth entertainment channel bindass will premiere Video Wars on 19 November. The show will be aired at 7 pm from Monday to Thursday.

Video Wars, powered by Airtel, will introduce a new format that calls for the contestants to maintain a video dairy of their best candid moments. The new show will have five contestants a week putting up videos of their daily life. Every day, the programme will show slices of life from the five contestants as documented by them on camera. At the end of the week, viewers get to choose the top four videos, eliminating one participant.

The popularity of the contestant on the social media space and through the missed calls mechanism will determine the fate of each contestant on a weekly basis. The more number of ?likes?, chances are that the contestant gets to stay longer. Whoever manages to stay the longest will win the ultimate battle of fame. A new contestant will be added every Monday to join the four remaining from the previous week.

Disney UTV executive director youth channels media networks Nikhil Gandhi said, "We thought we should come out with a show that provides a daily connect to the consumer apart from the weekend dose of shows. We wanted the engagement to happen on a daily basis through which this whole concept of Video Wars was born. It would have been easier to do a fiction show perhaps, but we have to do something which engages with the TG on a daily basis literally. So Video Wars is one such concept. The youth are given a camera to shoot a slice of their daily life. It is an empowerment for the youth to get famous basis the content you shoot about self."

bindass earlier took the tagline ?What I am? and got in shows that the channel says took it to the number one slot. In the second round of positioning, the channel adopted the motto ?Rest less Do More?. Video Wars is a way of furthering this motto. The channel realised that to engage the TG and empower it with the attitude of being bindass and to live up to the positioning of ?Rest less?, it was eminent to provide shows, content and properties which the youth relate to in their current space.

"Having been at the top, we realised that we need to innovate and take the product and the brand to the next level," said Gandhi. The channel will also have some additional small shows like Beg Borrow Steal and the recently introduced daily half an hour Bollywood based show called Filmy Leaks. The idea is to build more content and engage at a different level.

Video Wars will be heavy on online collaborations. Viewers will be able to see not only the show but also engage with it online, follow the contestant and see their popularity through the virtual space.

"We are looking at using Facebook, YouTube and Google for engaging the viewers online. For us in this case, YouTube makes a lot of sense as it is ultimately user generated content that we are dealing with and we are already strong on the social viewing portal. Every show we do will be present online as well and it won?t be a replication of the on air content, but a value addition particularly for the online audience. For Superdude we have the Dudeschool which is an online property," said Gandhi.

The marketing of the campaign too will focus heavily on internet along with the usual ATL mediums like TV, outdoor and radio. The channel has been making on ground engagements by collaborating with music concerts and events like the Enrique Iglesias concert and the NH7 Weekeneder.

bindass will also be making changes in the format of its successful reality show Emotional Atyachar. "The show has reached iconic status and we still get mails from people to be featured on the show. Having said that, yes after three seasons, we did find a need to innovate and that is what we will be doing in the forthcoming season. We are looking to introduce some twists in the show in the coming season," informed Gandhi.

MUMBAI: Youth entertainment channel bindass is set to launch the second season of SuperStud.

The second instalment of the show that features young men competing on ways to impress women will be now called ?Superdude?. The new season will premiere on 27 October at 7 pm.

The show will have 13 contestants selected through the on-ground auditions across three cities ? Delhi, Chandigarh and Mumbai. They will be trained and cultivated into Superdude by show host Ashmit Patel.

Patel will be assisted by British Asian model Sofia Hayat. Co-hosting the show with Patel and also giving a woman?s perspective to the 13 boys will be Madhura Naik.

Disney UTV youth channels - media networks executive director Nikhil Gandhi said, "Last season was a super hit amongst the youth and that encouraged us to come back with the second season. This season, we have upped the dude quotient and have changed the format to give it an edge! We have also, created a consumer connect with our audiences by going on ground for the very first time, for the audition across three cities.

The channel has also extended the Superdude band to other platforms like ? web with a dude school which will give lessons and tips on how to become a dude. This has been accompanied by on ground initiatives like three city auditions and college activations across five cities. The show has for the first time, franchised the bindass Superdude Bike. The bike is a custom made 500cc machine which is being built by Vardenchi.

The 13 selected contestants will be staying in the ?Superdude Mansion? and will be trained and polished by their ?guru? Ashmit Patel in the art of approaching and impressing women while they compete with each other to win the title of ?Superdude?.

The final 13 contestants will be split into two groups ? the good boys and the bad boys. The two groups will live in separate bedrooms in the Superdude mansion which will be designed keeping in mind their character, moods and tastes. The two teams will compete with each other in various tasks which would test their skills in make an impression on girls, be it striking a conversation with a girl at a bar or impressing her with their chivalry.

Apart from contesting in these tasks, the 13 dudes will also have to impress Madhura. Their success in this will help them gain access to luxurious amenities in the house. Adding twists to the plot will be the concept of interchangeability wherein depending on their behaviour in the Superdude mansion, the contestants will be reshuffled within the two groups.

Patel said, "Last year, Superstud was a hit not only amongst boys, but with girls as well! It will be my second season with and the experience has been overwhelming so far. The tasks will be difficult, and the result will be endearing. We are hoping to bring out the real Superdude this season! And with Sofia and Madhura as co-hosts, we also get women?s perspective."

MUMBAI: Bindass, an Indian youth entertainment brand, is bringing back its reality travel series ?Beg Borrow Steal?.

Starting 12 August, the ninth season of the series will air every Sunday at 7 pm.

This season explores Thailand with Aaliyah embarking on her first international journey with Beg Borrow Steal season nine. She will dodge through the floating market, Chinese Temple and Thai villages as she kick starts her journey which she has to complete in eight days and with Rs 1000. While she will be rewarded for completing her tasks, she will also be subjected to penalties in case she doesn?t.

Disney UTV executive director youth channels - media networks Nikhil Gandhi said, "BBS has been an absolute hit with the audiences, which is what has prompted us to come back with the ninth season. Our aim is to always offer our viewers with something new so that we keep evolving the seasons and this time we are back with yet another twist! This season, Beg Borrow Steal goes International; we will take you through one of the most exciting tourist destination - Thailand. Carrying the legacy of being a show with demanding tasks, challenging penalties and a relentless drive for survival, this season will see some interesting twist and turns that are sure to keep you on the edge of your seat. on the side you are sure to get some handy travelling tips as well!"

Mumbai: Youth entertainment channel Bindass is launching its latest show - ?Fear Less? ? on 7 July. The show will air every Saturday at 7 pm and will also be available on web and mobile platforms.

Fear Less is is designed to make one conquer his fear and do so in a fun manner with the help of friends.

Powered by Woodland, it is in sync with the brand?s new proposition of encouraging the youth to restless, do more and act now.

The show will be hosted by Varun Mitra, who will guide the participants through their journey to overcome their long held fears motivating and encouraging them at every step.

UTV Media Networks executive director - youth channels Nikhil Gandhi said, "Fear Less is the latest offering from Bindass that empowers the youth to Rest Less and live more. You will get to see people overcoming different types of fears and phobias with the help of their friends. The show celebrates friendship and will have exciting tasks that?ll keep you on the edge of your seats."

Every episode of Fear Less will have a group of friends help that one friend in the group face his/her fear. The episode would start with the back story, profiling of the friends, the actual fear and then a solution comprising of different levels of interesting and fun tasks which will ultimately help the person?s deal with their fears in a more effective manner with confidence. It is during this journey of battling friend?s fears that friendships will rediscover themselves and set sail through a journey of joy and sorrows. Eventually the aim is to forge stronger friendships and help you get over your fear, the channel said.

Woodland Worldwide MD Harkirat Singh said, "Woodland as a brand is synonymous with being FEAR LESS. However, we always wished to power a show with an innovative concept of overcoming your fears with your friends. Basis our strong and long-term relationship with bindass, we are happy to be associated with this show."

MUMBAI: Within a year of its launch in India and the Middle East, UTV is launching its Bollywood channel UTV STARS in the UK market starting 11 June.

In UK, however, the channel will be named as UMP Stars. ?We are launching Stars in UK, ahead of our plan after seeing its success in India. We already have a very successful Hindi movie channel in UK (UMP Movies) and UMP Stars will further add to the Bollywood quotient and increase our foothold in the diaspora,? Disney UTV executive director- Youth Channels, Media Networks Nikhil Gandhi tells Indiantelevision.com.

Starting Monday, UMP Stars will be available as a free-to-air channel on Sky EPG 853. The ad sales of the channel will be handled by Sky Media, while TVMedia3.com, which distributes Disney UTV Channels in UK and Europe, will handle distribution.

UK is the fifth market UTV Stars is stepping into. After a simultaneous launch in India and the Middle East, the channel was subsequently launched in Malaysia, Australia.

UMP Stars, says Gandhi, will live up to the philosophy of ?Living Bollywood?. ?Bollywood cuts across and there is huge diaspora in the UK with high appetite for the Bollywood content. After the launch of UMP movies in December last year in UK, we see this as the next logical step. We actually preponed our launch plan,? Gandhi adds.

UTV Stars?s content primarily has film music, features and non-fiction programming and news segments.

?50 per cent of our FPC is dedicated to music as we are catering to the youth audiences and music is an integral part of Bollywood. But in primetime we have all new content. Our content is not run of the mill that other channels air. Because of this, we are getting better subscription and ad revenues,? Gandhi claims.

He also adds that the content of UTV Stars is being offered on many international flights as in-flight entertainment.

UTV Stars is a full HD channel and was launched on 19 August.

Mumbai: UTV Stars, the Bollywood entertainment channel, is set to launch a new show ?Lux The Chosen One? with Genelia Deshmukh as mentor from 2 June.

?Lux The Chosen One?, marks the official hunt for the face of UTV Stars. It is the hunt for a "Bollywood fanatic" who has it in her to be the industry insider and therefore be part of the industry itself. The Chosen One will be chosen by Bollywood as she gears up to be part of their family, the channel said.

The show will feature 11 girls who have been chosen via on ground auditions held in five different cities (Delhi, Mumbai, Chandigarh, Lucknow and Ahmedabad) and brought to Mumbai. They will undergo grooming and training on the show and will be put through several tasks to test their mettle. Deshmukh will join the contests as their mentor. She will guide the contestants through each of their tasks and will play a key role in nurturing the contestants as they face challenges put forth.

According to the channel, the show aims to serve as a stepping stone for a successful entry into Bollywood. Additionally, every episode will witness the presence of one film actor. Each of the tasks will be designed and judged by the actor himself/herself. Designers, directors, make - up artists and other technicians from the industry will also be part of the show.

UTV Stars business head Nikhil Gandhi said, "UTV Stars promises to fulfil dreams and change peoples? lives. With Lux The Chosen One, we will give an opportunity to consumers to become a part of Bollywood. This is the biggest franchise of the Brand UTV stars and cuts across platforms of TV, Web, Mobile and On-ground."

Lux brand manager Swarnim Bharadwaj added, "From Aishwarya to Katrina, Lux has always been the brand of choice for the most desirable Indian women. Through ?Lux-the chosen one? we are looking to find that bold, alluring and sensuous beauty who truly embodies the qualities of Lux and make her dreams come true."