Mumbai: Although an American brand, Colgate is the only brand in India purchased by more than half of all households.

Mumbai: Connected TV (CTV) viewing has been gaining momentum in the western part of the world and is now on an escala

Mumbai: In the modern era driven by technology, organisations across sectors and industries are leveraging tech-enabl

Mumbai: While the age-old basic tenets of advertising (4Ps) remain the same, digital innovations have opened more cha

Mumbai: IT major Wipro has brought Namita Tiwari on board as director and head of CIS marketing.

Mumbai: In today’s times, Direct-to-consumer is an extremely exciting space, primarily because there are so many inte