MUMBAI: Manu Sawhney, the managing director of ESPN Star Sports (ESS) till Star took over the joint venture, will join soccer club Manchester United as a director next month.

Sawhney?s role will involve making the Manchester United brand even bigger and helping it expand globally.

Manchester United raised $233 million and recently listed on the New York Stock Exchange.

This announcement coincides with the start of the Barclays Premier League. In the previous season the club narrowly missed out on being crowned champions due to a goal difference.

Sawhney has been with ESS for 16 years, having served in India as managing director before he moved to Singapore as the MD of the 50:50 joint venture between News Corp and Walt Disney.

MUMBAI: ESPN Star Sports (ESS) has renewed the England and Wales Cricket Board (ECB) rights for seven years.

This will include the multi-platform rights to broadcast its domestic and international matches in England.

The deal, which runs from 2013 to 2019, incorporates rights for television, online, mobile and radio, covering India, Pakistan, Sri Lanka and Bangladesh among others across Asia. The broadcast arrangement also includes territories in North Africa.

As a part of this agreement, ESS will broadcast more than 300 days of live International cricket action, including 47 Test Matches, 63 One Day Internationals and 15 Twenty20 games.

Key highlights of this new agreement include India?s next two tours to England in 2014 and 2018 as well as three Ashes series in 2013, 2015 and 2019.

Major Test playing nations will be competing in England, including New Zealand, Australia, Sri Lanka, Pakistan, West Indies and South Africa.

In addition, ESS will broadcast 60 days of ECB?s domestic cricket every year, including the Friends Life T20 competition, the CB40 tournament, the LV=County Championship, as well as England Lions, England Under 19s and England Women?s cricket. Specifically for the Indian subcontinent, the exciting cricket action will be available during prime time making it a very interesting proposition for fans and advertisers alike.

ESS MD Manu Sawhney said, "We are delighted to further extend our partnership with ECB with whom we have shared a very strong relationship over the past two decades."

ECB CEO David Collier said, "This new agreement demonstrates the enormous appetite for cricket worldwide and the global pulling power of a successful England team and a vibrant County game.

"In a challenging economic climate with all sports facing tough competition for funding streams, it will also provide an important source of additional revenue for funding the development of our game at all levels.

"TV audiences for cricket are expanding rapidly in Asia and the Middle-East and we look forward to working closely with ESS to give both our international and county teams the widest possible TV exposure over the next seven years."

ESS had earlier renewed its deal with Cricket Australia in December 2011. That was the first time that a broadcast deal with Cricket Australia gave ESS rights to showcase two India series. India is slated to play four Test matches and a tri-series with England as the third team in the 2014-2015 season. This tri-series, featuring India, Australia and England and scheduled right before the ICC World Cup in 2015 is already looked upon as the signature event of the year and is positioned as the ?Clash of the Titans?. India will visit Australia again for7 ODIs and2 Twenty20 matches in the year 2015-2016. More recently Star india had bagged the rights for india cricket. Those rights will be sub licensed to ESS gioving the broadcaster a dominant position in cricket.

ESS over the next 13 months, will have over 400 match days of cricket starting with the ongoing West Indies? tour of England to all the way to ICC Champions Trophy in England in June 2013.

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ESS retains England cricket rights for $200 mn

MUMBAI: News Corp?s India affiliate, Star TV, has bagged the BCCI media rights for international cricket played in India for a whopping Rs 38.51 billion, surprising all who expected the joint venture entity, ESPN Star Sports, to bid.

Star India bet higher than the only rival bidder Multi Screen Media (formerly Sony Entertainment Television India) for the six-year broadcast and digital rights till 2018. MSM, IPL?s official broadcast rights holder, bid Rs 37 billion to back up its plans to launch a sports channel.

Star will cough up Rs 401.154 million per match, a huge increase compared to Rs 312.50 million that Nimbus Communications was paying for every match when its contract was prematurely terminated by the BCCI last year for non-payment of broadcast rights fee.

According to sources in the BCCI, only five companies had bought the bidding documents with only MSM and Star placing their bids before the marketing committee that had met in Chennai to open the bids. The ones who bought bid documents include Zee, ESPN Software India, and Times Internet, which intended to bid only for the digital rights.

The contract between BCCI and Star TV will cover a total of 96 matches which includes visit by teams like Australia, England, South Africa and Sri Lanka. It also includes domestic events like Ranji Trophy, Duleep Trophy and the Irani Trophy.

The most interesting part of the bidding was that ESS, which operates Star Sports, Star Cricket and ESPN, did not submit the bid even though it bought the tender documents.

?I am glad to announce that Star TV won the bid for six years. The total bid amount is about Rs 3,851 crores (Rs 38.51 billion) for the six year period covering 96 matches. The BCCI is very happy that the BCCI rights are fully evaluated and now I think fully priced,? BCCI president N Srinivasan said, announcing the winning bid.

Star TV India CEO Uday Shankar said the broadcaster would work with ESS to jointly develop the content. ?BCCI is a great property and we are overjoyed to have an opportunity to develop it further. It was decided amongst ESPN Star Sports, ESPN and Star that Star would bid for the rights and if Star were to win the rights it would be exploited in collaboration with ESS,? Shankar said in a statement.

For ESS, which has platforms across television, Internet and mobile medium, the BCCI media rights will come as a booster shot. With the India rights expected to be housed under it, ESS can boast of having rights for three of the top four cricket boards which includes Australia and England excluding South Africa, which is owned by Ten Sports. It also holds the global rights for ICC events till 2015 besides Champions League Twenty20 commercial rights till 2017.

Commenting on the deal, ESPN Star Sports MD Manu Sawhney said, "ESS is very pleased that STAR has secured the BCCI rights for the period 2012 to 2018. It was decided by the ESPN STAR Sports (ESS) Board that the most preferred way for these rights is for STAR to bid with the understanding that should they win, they would utilize these rights in partnership with ESPN STAR Sports. We look forward to continue to enhance fans? engagement with the game.?

The BCCI had clubbed the digital with the TV broadcast rights, setting a floor price of Rs 322.5 million (Rs 312.5 million plus Rs 10 million for new media rights) per international game for category A and Rs 340 million (Rs 330 million plus 10 million for new media rights) per game for category B.

The new media rights, which were not part of the earlier rights package with Nimbus, had failed to draw attention as it was highly priced. The BCCI had twice floated tenders fixing base price at Rs 30 and Rs 20 million respectively.

India?s FTP at home for the period is as follows: