MUMBAI: Rajiv S Sawhney, a seasoned tech and digital whizz, has landed a new gig as country manager for India at Campbell Pacific Media, hot on the heels of his stint at Thakral Corp. Sawhney, who boasts a CV sprinkled with big names like Amazon, Yahoo, and even a sojourn with Manchester United, is set to spearhead the firm's expansion into the bustling Indian market.

Campbell Pacific Media, a "unique independent media consultancy," is betting on Sawhney's knack for forging strategic partnerships and navigating the choppy waters of emerging markets. The aim? To leverage his expertise in CRM and new media to whip up customer engagement strategies that'll have brands and ad tech companies salivating.

With a network of over 1000+ entrepreneurs, founders, industry experts, agencies, brands & freelance partners, Campbell Pacific is clearly aiming to be the go-to for anyone looking to crack the Asian market.
Prior to this, Sawhney clocked nearly five years at Thakral Corp, where he steered the ship as vice president and general manager for India and South Asia, and briefly as chief executive officer of Thakral One Solutions. His past exploits also include a stint as a strategy advisor for Manchester United.

Before that, he was busy at Amazon, leading business development and partnerships in Singapore, and at Yahoo, where he was senior director and head of global partnerships for APAC. He also served as a founding team member and business head at Reliance Group's Zapak Digital Entertainment, and as head of ecommerce at Times Internet.

Sawhney's move signals Campbell Pacific’s ambitious play in India’s burgeoning digital and ad-tech landscape. With his track record, they're clearly hoping he can score a hat-trick in the Indian market