MUMBAI: Max is gearing up to launch a new quiz show based on the movie trivia.

Starting 18 September, the channel will air Extraa Shot Challenge ? a half hour movie quiz show ? every Sunday at 8.30 pm. Divya Dutta will host the show.

The channel has already roped in Lux as the title sponsor and Kohinoor basmati Rice as the presenting sponsor for the show.

Max EVP and business head Neeraj Vyas said, ?The idea of this show came after a research study conducted with Ormax Media on our brand perception. The two clear differentiators for Max were that we do new and innovative things on the channel and Extraa Shots. So we decided to extend the format to a quiz based show. And we were clear that we do not want a KBC kind of show, but something which also gels with the core ideology of ?deewana bana de?. So this quiz show is for movie buffs.?

The show will have three rounds and three contestants. After the first rapid fire round, one contestant will be eliminated while two will go to next round, which will be celebrity round. In the third and final round, the contestants will have to answer as many questions as they can in 90 seconds. The winner will get a cash prize of Rs 100,000 per episode.
Film director Ashu Trikha is producing the show for the channel.