Mumbai: 92.7 BIG FM, India?s No. 1 Radio Network and Radio Broadcaster of the Year at the Golden Mikes, is proud to be selected amongst the 100 most successful brands of the nation, in Power Brands 2012, making it the only radio network to get on the prestigious list this year.

A Planman Marcom Initiative, the ?Power 100? exemplifies the 100 most successful brands of India. The brands were selected through one of the most extensive surveys conducted pan India over a research base of 20 centers and 5000 respondents. Encompassing parameters to establish a brand?s credibility on the pegs of survival, revival, growth and revolution of the brand - for 92.7 BIG FM - a 6 year old brand, making it to the ?India?s 100 Most Powerful Brands? list is no mean feat! This only goes to prove, that 92.7 BIG FM which reaches out to over 4.3 crore listeners across India through its extensive 45 station network, covering 1200+ towns and 50000+ villages, has its stakeholders express absolute conviction and faith in the brand!

In addition to 92.7 BIG FM, the mega launch of the 2nd edition of Power Brands at the Kingdom of Dreams saw brands like Apple, IPL, LUX, Sunsilk, Hero Motocorp, McDonalds, Airtel, HP, SBI BANK being honored as part of the 100 Power Brands. The Power Brands Hall of Fame ceremony also took place along with the book launch. It was a salute to icons and leaders who have carved a niche for themselves with their remarkable strategies and vision. The awardees included corporate like Mr. Y.C. Deveshwar (Chairman, ITC), Mr. M.B. Parekh (MD, Pidilite), Mr. C.S. Verma (Chairman, SAIL), Mr. Venugopal Dhoot (Chairman, Videocon Group).

Speaking on the achievement, Mr. Rabe T. Iyer, Business Head, 92.7 BIG FM said, ?This recognition speaks volumes of the efforts put in by our associates across the country over the years in living the promise of ?Life Banao? i.e., to truly enrich and positively impact the lives of our listeners & customers.. This is the first time that a radio brand got into the power-brands, which highlights the power of the medium and its effectiveness. We are humbled by this honor and would like to thank Power Brands for this credit, as we stay committed to offering value to our stakeholders.?

POWERBRANDS is a research-driven Power Book of India?s 100 Most Powerful Brands. It is a first of its kind initiative that acts as a strategic tool in reinforcing the supremacy, legacy, sustainability & credibility of brands. The second edition of Power Brands provides a larger pedestal, a bigger platform for the brands to stamp their authority. The ?Power 100? exemplifies the 100 most successful brands of the nation.

Mumbai: L?Oreal Paris dominates the outdoor landscape yet again, this time with diva Sonam Kapoor. Milestone Brandcom, one of the leading and fastest growing integrated Out-of-Home brand communications agencies in India, brings the latest anti hairfall range by L?Oreal Paris out onto the city streets of India.

L?Oreal Fall repair 3x is a new range of Hair care products launched by L?Oreal Paris that reduces hair fall caused due to breakage by 90%. Its unique formula is enriched with Arginine which energizes the hair roots to help repair hair from root to tip. The triple anti hairfall action nourishes the hair root, restructures hair fibre and makes hair stronger. India was the first market in Asia to witness the launch of this product as hair fall is the No. 1 concern of Indian women across all age groups. The campaign objective was to highlight that the triple benefits of L?Oreal Paris?s Fall repair shampoo with emphasis on its action on the hair roots. The campaign targeted women who face problems of hair fall, between the age group of 25 and 45, and therefore young and vivacious Sonam Kapoor was aptly chosen as the brand ambassador of this revolutionary new launch.

The media mandate to Milestone Brandcom was to launch the brand amongst the vast consumer segment in India with a big bang by capitalizing on the beautiful brand visuals and a single minded message ?Hairfall, Get to the root of it?. In view of these objectives, we devised an all pervasive OOH media plan to tactfully target the TG ? mainly women by following their movement within a city ?along arterial roads, key junction?s, transit and congregation points right up to the last mile of purchase.

The media mix was an assortment of large format billboards and gantries to create impact, bus shelters to build reach & frequency, pole kiosks to drive saliency and mall media & female security panels to influence point of purchase. The bright and bold colors of the creative, Sonam?s captivating visuals and the right media mix helped create top of mind recall. The campaign was executed across 7 cities at about 520 total touch points said Imtiyaz Vilatra, Founder Member & Managing Partner at Milestone Brandcom.

Custom shaped pole kiosks were used to drive salience and provide continuous presence in key stretches, arterial routes & high traffic junctions across the city, building maximum frequency & TOM awareness. The ordinary 3*6 rectangular kiosks were converted into the shape of the Loreal bottles thereby assuring dominance in select target areas. The creatively cut kiosks & the vibrant layouts looked strikingly beautiful during day & night.

To further dominate the city streets of Mumbai, Loreal Paris zones were created at various key junctions across the city (Worli Naka, Cadell Road & Juhu). All the media billboards, bus shelters & kiosks at these traffic junctions were taken up to display L?Oreal Paris?s new launch thus ensuring a unique & premium positioning befitting the brand. Pankaj Sharma, Group Product Manager at L?Oreal Paris complimented Milestone Brandcom on their execution abilities and said he looked forward to working with them again. He says ?The OOH campaign was well planned and executed. Milestone Brandcom leveraged the creative very well and created a great impact. Our first consumers of Fall Repair do recall the message from the Outdoor campaign. It was a flawless execution and gave us a good mileage at the time of IPL hype?.