MUMBAI: Ten Golf, India?s first golf dedicated channel, has entered into a licensing agreement with NBCUniversal International Television Distribution for the exclusive basic cable rights in India to a slate of original programming from the Golf Channel in the U.S.

Under the terms of the agreement, Ten Golf will be showcasing 400 hours of golf programming, including series and news, showcased as a Golf Channel branded block. The channel will offer golf-related titles across a range of genres: Entertainment, News & Analysis, Instruction and Travel.

In addition to the Golf Channel branded block of programming from NBCUniversal, Ten Golf will also air a collection of popular golf events, including PGA Championship, Senior PGA Championship, Ryder Cup, European Tour, and WGC HSBC Champions Tournament.

Commenting on the deal, Ten Sports CEO Atul Pande said, "We are proud to announce this landmark content deal with NBCUniversal. This deal underscores our commitment to deliver high quality golf programming for our viewers in India and sub continent. It will offer unmatched and pioneering golf entertainment to audiences in India and across Indian subcontinent."

Pande also said that the channel was in talks with golf rights holders to bring further quality golf properties for viewers and was working with different stakeholders to create a strong platform.

"We are entering into content deals with leading golf rights holders in the near term, providing the viewers with the very best of top quality Golf Content and a viewing experience like never before. Ten Golf is working with all the major stakeholders in golf, including events partners, sponsors and golf courses and golf clubs across the sub-continent to create a formidable golf platform," Pande added.

Ten Golf had entered into a three-year partnership with PGTI to televise the Indian Tour. It also has the rights for Asian Tour, European Tour, US PGA Championship, Ryder Cup and LET, among others.