MUMBAI: HIL, building material company, today announced its first association with the Indian Premier League (IPL) by

MUMBAI: IPLomania reveals interesting correlations between team loyalties and its impact on the recall value of the s

MUMBAI: The verdict is out and it clearly shows that this time around the cash rich league which was in the news for

Mumbai: A sizeable and loyal fan base is critical to the business plans of any sporting club or franchise.

MUMBAI: The Indian Premier League (IPL)‘s brand value has grown for the first time in four years to $3.03 billion, up

MUMBAI: Pepsi has launched a new leg of its ‘Oh Yes Abhi‘ campaign with Chris Gayle and Priyanka Chopra.