MUMBAI: Reliance Broadcast Network?s (RBNL) regional general entertainment channel for the Hindi speaking heartland of central India, Big Magic is all set to launch two new fiction properties ?Beta Hi Chahiye? and ?Jai Maa Vindhyavasini?.

Exploring genres such as social stigma and ?mytho-drama? stories, the launch of the two shows mark the strengthening of the fiction show line-up on the channel.
 
Both shows, ?Beta Hi Chahiye? and ?Jai Maa Vindhyavasini? will go on-air on 20 May on Big Magic.

?Beta Hi Chahiye? is a show that focuses on the social stigma that currently plagues various parts of our country ? the need for a male offspring. The show traces the story of Saroja, a young woman living in Bansinagar who faces problems in her married life after she gives birth to a girl child. Produced by Big Productions, the show features Garima Tiwari and popular Ankit Bathla in lead roles along with Jitendra Trehan and Shravani Goswami, Vipin Chahal and Shaiza Kashyap. The show will air every Monday to Friday at 6.00 pm, with repeats airing at 8.00 pm.

?Jai Maa Vindhyavasini? is a ?mytho-drama? which will take the turn of a love story blessed by Maa Vindyavasini. The show is the story of Gauri, a strong believer in the powers of goddess Vindhyavasini. The story, based in Mirzapur, speaks of the Goddess? protection and how she miraculously unites young Gauri with her true love. Produced by Khalome Media, the show features actors like Atul Srivastava, Darpan Shrivastava, Gulfam Khan, and Yash Gera. The show will air every Monday to Friday at 6.30 pm, with repeats airing at 8.30 pm.

RBNL business head-language TV Sunil Kumaran said, "After establishing our non-fiction shows as some of the biggest in central India, we are now looking at strengthening our foothold among audiences for our fiction offerings. ?Beta Hi Chahiye? and ?Jai Maa Vindhyavasini? are two new women-centric dramas which have storylines that are bound to find a strong connect with our loyal audiences in the region."

MUMBAI: Big Magic, Reliance Broadcast Network?s regional general entertainment channel (GEC) for the Hindi-speaking heartland of central India, has roped in popular television actors Varun Badola and Rajeshwari Sachdev as the mentors for its upcoming property, BIG Fame Star.

Sara Khan will be seen hosting the show on the channel. The youth talent hunt, which will penetrate to the grass-root level to present a platform to superstar aspirants, kicked off auditions across 15 markets in Uttar Pradesh on 4 May and is all set to witness the first phase of mega auditions amongst shortlisted contestants from Moradabad, Saharanpur and Meerut on 9 May.

As mentors, Varun Badola and Rajeshwari Sachdev will join Anup Soni and Tisca Chopra who are the esteemed judges on the show. During the mega auditions, the mentor-duo will be responsible for grooming and training the contestants, as well as judging them thereafter in order to close in on the finalists that will feature on BIG Fame Star.

Khan, who joins the quartet as the host for the show will be seen guiding the contestants as their friend and support. Following the first-phase of mega-auditions will be two more phases wherein more contestants will be selected from 12 additional markets across Uttar Pradesh - with Aligarh being the next city to witness their youth?s rise to fame.

By the time the three phases of auditions draw to a close, the mentors will shortlist the top 16 contestants who will be able to take their dreams of superstardom to another level through weekly challenges and rounds that will be featured on BIG Fame Star on Big Magic.

Reliance Broadcast Network Limited business head-language TV Sunil Kumaran said, "BIG Fame Star is a multi-faceted talent hunt which aims to penetrate to the deepest level to reveal some of the most gifted youth in Uttar Pradesh. Varun Badola and Kavita Kaushik have been a part of the entertainment industry for a long time and have won multiple awards and recognitions for the respective projects. They are confident that their strong legacy combined with their unparalleled understanding of the industry and their friendly persona make them the ideal mentors for the youth aspiring to be tomorrow?s superstars."

This move ensures the best programming mix to its audiences, as Big Magic gears for phase II of digitisation, with Reliance Broadcast Network?s recently launched consumer awareness campaigns ?Samajdhari se Chune, Apna Set Top Box?.

After an extremely successful roll-out of the campaign across the four metros, it now extends across 38 cities in DAS phase II. The 12 week campaign launching 1 April, has been designed to empower consumers with information on digitisation.

Simultaneously, it also offers distribution partners an excellent opportunity to strengthen brand equity. The campaign will see an extensive multi-media marketing push with the help of RBNL?S marketing muscle and expertise and will be promoted across the platforms of television, radio, cinemas, digital, outdoor, on ground and road shows.

MUMBAI: Even as the curtains are yet to come down on season 6 of Big Memsaab, Big Magic has announced the seventh season of its flagship show targeted at housewives in Uttar Pradesh.

In its seventh season, the regional GEC aims to reach out to housewives in Tier II and Tier III towns with less than one lakh plus population in Uttar Pradesh.

Television actress Parul Chauhan will be back as the face of the show for seventh edition and will co-host it with actor Priyesh Sinha.

The broadcaster will hold on-ground auditions to select city-wise Memsaabs. This will be conducted in towns such as Bhadoi, Kasganj, Naziabad and Barabanki among others. The season 6 of Big Memsaab which is currently in its final leg, reached out to more than 10,000 housewives.

RBNL Business Head ? Language TV Sunil Kumaran said, ?Our first attempt at delving deeper into Uttar Pradesh has received some great feedback from audiences, marketers, and advertisers; and now, with the seventh season, we are looking to penetrate even further to provide a platform to the housewives in Uttar Pradesh and Madhya Pradesh to showcase their talent. We are sure that the new season with create further excitement among our target audiences in the Tier II and Tier III towns.?