NEW DELHI: MTV Hero Roadies season 9 is commencing from 7 January.

MTV India EVP and business head Aditya Swamy said, "Roadies has become much more than a TV show? it?s a phenomenon. Such a wide cross section of people follow Roadies, across every possible screen that it just goes to show that there is a Roadie in every one of us. A lucky few will get to live out the dream?Will dreams come true or turn into nightmares...The battle begins for Everything or Nothing?"

Raghu Ram, the producer of Roadies added, "It?s amazing to see how youngsters travel from different parts of the country and queue up for the auditions. The levels of energy and fervour displayed are phenomenal and inspiring. This year we come back with a different dose of edgy, limitless Roadies madness."

This season also introduces "Everything or Nothing" as a motto to thrive on and contestants will participate in each task with vigour and valour to earn their spot in the series.

The auditions for the show, to be aired every Saturday at 7 pm, will be flagged off from Delhi. The search to pick the deserving participants will then move to Pune making a stop in Kolkata. Then the Roadies bus will halt in Chandigarh and Hyderabad.

MUMBAI: Percept?s music festival Sunburn will receive continued support from MTV and Vh1.

Sunburn is a destination for all music lovers and its popularity in India has only grown from strength to strength, supported by MTV and Vh1. Specially with Nikhil Chinappa being the festival director of Sunburn, fans have only the best of music to grove to.

Percept joint MD Shailendra Singh said, "We are glad to be associated with MTV and VH1 once again. They really share our passion and vision for Sunburn. Their support all throughout has been encouraging and has helped us grow the culture of dance music in this country. No one brings the groove like MTV and VH1."

Percept?s concept to bring a musical celebration to one of India?s loved destination of Goa and fusing their partnership with MTV and Vh1 has become a red marked date on the calendar for all music fans.

Vh1 India business head Ferzad Palia explains the association with Sunburn, "It?s great to see the association between Sunburn and Vh1 only strengthening with every year. Vh1, being the sole flag bearer of international music in India has been deeply associated with the festival, right from when it was just a plan on paper many years ago. Therefore to see it grow this well, is even more satisfying. Sure this year too will be spectacular."

MTV India EVP, business head Aditya Swamy said, "MTV has supported Sunburn right from its inception and we are ecstatic to see the festival grow in stature every year. This year we take the festival to over 10 million music fans on MTV with first ever television broadcast of the event. Also what we have in store for fans when they arrive at Sunburn is another surprise all together. So Stay Sunburnt, Stay Raw..."

MUMBAI: MTV, the youth channel, is gearing up to launch the ninth season of its flagship property ? Roadies. In the ninth season, the show will go to the United States of America.

This time, the show is rechristened as MTV Hero Roadies, following the joint venture split between Hero and Honda.

Apart from Hero, Roadies is powered by Idea and the associate sponsors are Mountain dew, Lava mobiles, Spraymint, Ceat, Steelbird and Denver. Cafe partner is CCD, Radio Partners are Radio Mirchi in Pune, Kolkata, Delhi and Hyderabad and Big FM in Chandigarh, and Multiplex Partners are Inox in Pune and Kolkata and PVR Cinemas in Delhi, Chandigarh and Hyderabad.

MTV India channel head Aditya Swamy said, "This time Roadies is going to the land of the cowboys, The United States of America! It is going to be bigger and deadlier. MTV Roadies created an instant craze in its first season itself (2003) and today boasts of the largest cult following for a television show. Our theme this Season is ?Everything or Nothing?, which simply means you either win or lose and there are no two ways about it."

The five city auditions are starting on 16 September and will be held in Pune, Kolkata, Delhi, Chandigarh and Hyderabad.

Roadies producer Raghu Ram said, "This season is aimed at youngsters who get an adrenaline rush out of a high risk, high gain or high loss life. There are no in-betweens. In true Roadies style, we will go on a journey of exploration from India to the USA and back, but we aim to kick the excitement up a few notches."

Hero MotoCorp Sr VP (Marketing & Sales) Anil Dua said, "MTV Hero Roadies-9 is getting set to vroom at a time when our campaign ?Hum Mein Hai Hero? is being hummed by people across the country. I am sure the catchy tune and the inspirational song will help motivate the contestants of the new season of this cult programme as they battle it out on our bikes in some of the toughest terrains in the United States. We wish all the contestants of the MTV Hero Roadies-9 all the very best. Ride safe and have fun."