Mumbai: Culture machine is planning to strengthen the content creation space in SouthIindia by acquiring popular youth Telugu channel Viva. Viva’s content resonates with the youth of Telangana, Andhra Pradesh and the expat community alike. Put Chutney is one of the humorous South Indian channels in the Tamil space of the multi-channel network Culture Machine.

Culture Machine co-founder Sameer Pitalwala said - “We have always aimed to expand and reach out to as many markets. With the success of the Comedy Factory, Put Chutney and Aithe Ok, in the Gujarati, Tamil and Telugu audiences respectively, we now want to able to provide as much variety in entertainment for the Telugu speaking market with viva.”

It has released the first video titled ‘Every Hyderabadi’ that encapsulates every aspect of being a true Hyderabadi. Cutting a slice of life observation from any localities’ life, this video depicts how most of the youth spend their time in the city. The video shows the life and habits of one Hyderabadi guy who goes about life greeting people, delaying, laughing, talking and enjoying life the way he likes. Moving through life with ease, life to a Hyderabad just happens along the way. One can identify with them from a distance from their unique style of walking, talking and going about life.