MUMBAI: Girish 'Bobby' Talwar has joined Vir Das-headed Weirdass Comedy as a promoter-director.

Weirdass is a firm churning out long and short-form comedy content, on-ground IPs, and works extensively with brands for digital and on-ground brand solutions.

Talwar will assume the role of a promoter-director overseeing creative and strategy verticals of the business. Talwar has a cumulative experience of over 16 years in the media and entertainment industry.

Talwar, a lawyer by qualification and a musician by passion, is the co-founder of OML/NH7, a vice president at BookMyShow and the founding member of one of India's most loved bands 'Zero'.

Talwar said, "Post OML/NH7, I was really happy with all I was able to achieve there. With BookMyShow gaining an insight into the ticketing and e-commerce space with emphasis on customer data and the kind of content consumption, was an eye opener. Now with Weirdass, content and format creation is the next phase of exploration for me."

Vir Das said, "We've been looking to work together for many years now and he will be an incredibly valuable asset in what is a major growth period for our company and comedy in general."