MUMBAI: American Telecom Services, Inc., has launched a pilot of three complementary two-minute Direct Response Television (DRTV) spots to promote the Pay N' Talk bundled service program with cordless multi-handset phones powered by IDT Telecom. The series of short-form TV spots will air on multiple occasions on several national cable networks

The company is a provider of both internet phones and Pay N' Talk pre-paid long distance communication services bundled with cordless multi-handset phones.

This initiative is intended to expand brand awareness of American telecom as well as attempting to educate the consumer on the value of the Pay N' Talk service program. This form of DRTV supports the marketing plan to drive consumer sales through retail channels, states an official release.

The DRTV spots feature Pay N' Talk home phones bundled with free minutes that provide consumers with an introduction to the Pay N' Talk service bundle which provides the option to purchase more minutes at some of the lowest long distance rates in the industry, by simply pressing the "Money Saving Green Button" that appears on every telephone handset.

The proprietary Money Saving Green Button on each phone provides "One-Touch Access" to American Telecom's Pay N' Talk service, for making calls, adding funds or setting up auto-payment on the prepaid system, or changing user information and is powered through the company's exclusive relationship with IDT Telecom, adds the release.