MUMBAI: At the Facebook Marketing Summit that was held in the Netherlands, the social app confirmed that ads will be coming to WhatsApp in 2020.

Confirming speculations, WhatsApp informed that users will see ads within the ‘status’ feature, similar to Instagram where sponsored content is displayed in stories and users can swipe up to visit the content associated with the ad.

The name of the advertiser will be shown when a user clicks on a status instead of the contact’s profile picture and name. It is reported that WhatsApp will display a full-screen ad which some say is an intrusive tactic.