MUMBAI: Zee Entertainment Enterprises Ltd's (ZEEL) digital venture ZEE5 is attracting consumers with its latest tie-up with Paytm for a cashback deal on subscription.

As a result of the partnership, customers who will subscribe ZEE5 through the Paytm app will get a flat 50 per cent cashback of the subscription amount. From 1 November, the offer has gone live already and will be valid for 6 months for customers to avail. The cashback is valid for one-month subscription of Rs 99, six-month subscription of Rs 599 and annual subscription of Rs 999.

“ZEE5 has consistently been at the forefront in offering a seamless experience and value to its consumers. Digital payment is evolving at a fast pace and Paytm has played a major role, being at the forefront of that change. With our association which is an attractive flat 50 per cent cashback offer, it reinforces our commitment to provide an entertaining yet affordable deal for the consumer,” ZEE5 India business head Manish Aggarwal commented on the partnership.