Mumbai: In a bid to expand its presence in Asia, the US-based streaming platform STARZ has launched its direct-to-consumer (DTC) OTT app Lionsgate Play in Sri Lanka, following its launch in India and Indonesia.

The premium subscription service will bring Lionsgate Play's vast library of Hollywood blockbusters, film franchises, and premium original series and boxsets immediately accessible to the subscribers, the platform said in a statement on Tuesday.

The service has also launched at attractive price points to Sri Lankan consumers to enjoy the best of global entertainment affordably and at their convenience, it added.

“We are thrilled to bring Lionsgate’s global brand to Sri Lanka with the launch of the Lionsgate Play app," MD of South Asia and Networks-Emerging Markets Asia, Rohit Jain said.

"Sri Lanka is a key market for us with its promising internet penetration, rapid growth in broadband, and the recent introduction of unlimited internet packs. We want to provide the finest, never seen before content that will captivate our audiences with bespoke entertainment drawing on the most exciting current releases and our premium library. The launch of Lionsgate Play will bring premium world-class entertainment right to the pockets of the consumers. We are certain that the launch will initiate altogether a new unparalleled entertainment experience to the island nation.”