MUMBAI: As the Tata IPL 2025 continues to bowl over audiences with record-breaking viewership, it’s not just the players on the pitch who are playing for high stakes. Global brands are stepping up to bat, making India’s biggest sporting spectacle their preferred launchpad for business growth and JioStar’s broadcast and digital platforms their prime ad real estate.

Joining the international sponsor squad this season is Danube Properties, coming on board as a 'co-powered by' sponsor on Star Sports, and Lattafa Perfumes, which becomes the first international retail brand to advertise on JioStar’s cricket coverage. Their presence signals a wider trend: cricket is no longer just India’s game, it’s the world’s marketing playground.

In recent seasons, JioStar has attracted heavyweights like Etihad, Emirates, Disney Cruise Line, DP World, Qatar Airways, Turkish Airlines, Saudi Tourism, and more. Sectors like real estate, aviation, and tourism have taken centre stage, capitalising on cricket’s pan-India reach and its increasing influence in Tier 2 and Tier 3 cities.

JioStar chief business officer for sports revenue SMB & creator Ishan Chatterjee said, “Cricket in India is no longer just a national obsession, it’s a global advertising stage. We’re seeing international brands increasingly turn to JioStar as a gateway to scale, status, and cultural relevance. These partnerships go beyond awareness; they’re delivering real business outcomes, from lead generation to brand affinity in one of the world’s most dynamic markets.”

Danube Properties founder and chairman Rizwan Sajan said, “Danube Properties is thrilled to partner with Star Sports this year on the Tata IPL. India is one of the biggest markets for Danube Properties, and there isn’t a better medium than Star Sports and the Tata IPL to maximize our reach. The Tata IPL takes place during one of the busiest periods in our investment cycle for both commercial and residential properties and being able to reach that scale of high-net-worth individuals within just two months gives our business a significant boost. This association continues to be a key driver of investor interest, making it easier than ever to own a property in Dubai. It has been a truly impactful association, and we look forward to even greater success ahead.”

Danube’s campaign is cleverly timed with one of their busiest investment cycles, tapping into IPL’s ability to deliver scale within just a few weeks.

India’s evolution into a premium consumption hub has turbocharged this trend. It’s now one of the top five global source markets for airlines, a significant base of NRI property buyers, and a high-spending outbound tourism segment. For global brands, India is not just a pit stop, it’s the prize.

And as JioStar transforms cricket coverage into a blend of sports and sophisticated storytelling, it's offering more than just visibility,  it’s delivering leads, loyalty, and legacy. In the grand theatre of the IPL, it’s not just sixes that soar, so do global ambitions.