Mumbai: Rakuten TV has partnered with the cloud-based SaaS tech firm Amagi for channel distribution and monetisation across Europe. The video-on-demand (VOD) streaming service company has deployed Amagi’s free ad supported streaming TV (FAST) solutions.

In Europe, Amagi supports premium content brands, including A+E Networks UK, Horse & Country TV, NBCUniversal International, News UK, Sofy TV, Koch Media, ADN, Ofive TV and Viceland UK among others, on its cloud broadcast platform.

“This partnership with Amagi is key for Rakuten TV as we continue our European expansion,” said Rakuten TV CEO and founder Jacinto Roca. “It has provided access to a great line-up of third-party content across a wide range of genres."

For Rakuten TV, Amagi delivers a line-up of nearly 50 third-party linear channels, working alongside Rakuten TV’s primary monetisation partner Rakuten Advertising. These include Bite, Bon Appétit, Brat TV, IMG EDGEsport, Insight TV, PopSugar Fitness, Qwest TV, Talk Radio TV, and Xite.

“Our channel creation, distribution and monetisation solutions are already the preferred choice for some of the largest OTT platforms and content brands in the market. We are pleased to add Rakuten TV’s FAST service in Europe to Amagi’s distribution network,” said Amagi co-founder Srinivasan KA. “With our premium content partners, viewership and advertising analytics capabilities, we are confident of accelerating Rakuten’s market share in the region.”

With over 90 free linear channels, Rakuten TV provides an unlimited audiovisual entertainment through a catalogue that features the latest releases, on-demand access to premium subscription services, free films and TV shows.