Mumbai: PVR Ltd and e-sports company Nodwin Gaming on Monday announced their partnership to launch India’s first in-cinema e-sports live tournament together. The pilot will commence with the popular game "Battlegrounds Mobile India" (BGMI) and going forward it will include games from different genres, said the statement.
This initiative is expected to fast-track e-sports entertainment’s growth trajectory in India by combining the appeal of e-sports gaming with the magic of big-screen experience. The quarter-final, semi-final, and finals of the cups, in each participating city, will be broadcasted in select PVR cinemas, along with live streams on various digital platforms, including Nodwin Facebook page and YouTube page and the PVR mobile app.
“Nodwin Gaming has always emphasised on the importance of reinforcing grassroots development that can be a strong and reliable foundation for esports, and this property is a step in that direction," said Nodwin Gaming MD & co-founder Akshat Rathee. "City-level penetration of professional esports leads to solid exposure for the grassroots ecosystem and as seen in the past, the more exposed the grassroots is, the better it gets at the higher tiers. This, in turn, paves the way for the collective growth of all tiers of professional players."
Commenting on the partnership he added, “Our association with PVR cinemas opens a corridor towards mainstreaming esports and placing it right in the middle of the entertainment industry. E-sports as an upcoming medium of interactive entertainment has had its fair share of visibility in the jam-packed arenas but it’s about time that we bring action to the silver screen. Nodwin, along with building grassroots, will also give its audience a premium watching experience with this partnership.”
According to a statement, the partnership introduces larger-than-life experiences for all e-sports fans across the country and will be able to participate in online e-sports cups and in-cinema tournaments with separate prize pools for each city.
“At PVR, we strive to continually evolve as an entertainment destination, offering our customers the opportunity to have an entertaining escape into more than just big films," stated PVR Ltd joint managing director Sanjeev Kumar Bijli. "Our immersive environment lends itself particularly well to the gaming community, putting players in the universes in which they are competing.”
“Our purpose at PVR is to gather, grow and entertain communities. With us becoming a part of the Indian e-sports eco-system, we have the opportunity to serve our purpose by giving PVR communities another entertaining way to gather on our esports platform. Nodwin team has a relentless passion for gaming, we are delighted to be partnering with them on this initiative,” noted PVR Ltd chief of strategy Kamal Gianchandani.
