MUMBAI: Recognising the under-served audiences in Tier II/ Tier III cities and their need for differentiated content – MX Player amps up its regional slate with 3 exciting language web series’. These 3 MX Exclusive Series & Mirchi Play Originals bring viewers endearing love stories in Marathi, Tamil and Gujarati that feature some of the best talent in the industry.

Relive your magical firsts in the 6 episodic Marathi web series - Aani Kay Hava that is directed by Varun Narvekar of Muramba fame and stars real life couple Priya Bapat and Umesh Kamat in the lead. It went live on 16 July and has been receiving a great response from audiences for the sweet narrative and the duo’s chemistry. 

With Tamil web series ‘Kalyanam Conditions Apply 2.0’ – the much loved Mirchi Senthil and his wife Sreeja bring you the 6-episode version of what marriage actually entails because even holy matrimony, like all other important life decisions come with that little asterisk that says conditions apply. Watch their love, everyday banter and camaraderie unfold in relatable situations which every couple goes though. The series has been streaming on the platform since 22July.

Gujarati rom-com Do Not Disturb follows the conversations that flow in the bedroom of a modern couple essayed by Manasi Parekh Gohil and Malhar Thakar that is directed by Sandeep Patel of Love Ni Bhavai acclaim and penned by writers Mitai Shukla & Nehal Bakshi. The series has been streaming for free 26July onwards on MX Player.

Elaborating on this development, Karan Bedi – CEO, MX Player said, “One of our key propositions for the year is to have a sharply segmented demographic focus so that viewers can consume entertainment in a language of their choice. I believe viewers of regional content will only continue to grow and as content creators – we must increasingly cater to this TG.”