Mumbai: Embarking on a quest to strengthen its foothold in Southeast Asia, Lionsgate Play, a premium streaming service, has expanded its content horizons in the burgeoning market of Bangladesh. With the endeavour to resonate and reach the audience of the country, the OTT platform has joined forces with Grameenphone, the largest telecom services provider in Bangladesh. This partnership promises a strong venture for the nation's viewers.
Grameenphone (GP) has introduced Lionsgate Play as a part of its extensive portfolio, offering its users access to the rich and diverse content library of the premium streaming platform. Grameenphone, a part of Telenor Group, has over 82 Million subscribers, making it an ideal partner to reach the true heart of Bangladesh. Through this partnership, the users of GP will have access to Lionsgate Play’s exclusive content including billion-dollar franchises like John Wick, The Expendables, The Hunger Games, and SAW, along with premium international content like Operation Fortune, Plane, Shotgun Wedding, The Wolf Of Wall Street, Hitman’s Wife’s Bodyguard, Kill Bill amongst a host of others.
Commenting on the new partnership, Lionsgate Play South Asia vice president Vaibhavi Parikh said, “Our partnership with Grameenphone has marked a pivotal moment in our journey to further fortify our foundation across Southeast Asia. Through this association, we look forward to providing our audience with seamless access to premium content and reaching the hearts and screens of the country. Our endeavour has always been to bring the world closer through entertainment, and we are happy that this collaboration has opened new doors to support the same.”
“OTT Content is constantly gaining traction these days, and Grameenphone’s purpose is to connect our users to what matters the most to them. Keeping that in mind, previously, we enabled users to enjoy content on popular local and international streaming platforms through our data packs; and now we add Lionsgate Play to the list, further broadening our entertainment library with quality content and helping us cater to Hollywood enthusiasts. We are proud to be the first to launch Lionsgate Play in Bangladesh and thus enabling our users to have access to the largest library of content streaming partners available in Bangladesh”, said Solaiman Alam, Chief Digital Officer, Grameenphone.
