Mumbai: Homegrown short-video sharing platform, Chingari has been at the forefront of out-of-the-box fun engagements for its users. Recently, the ‘Chingari World Music Day Concert’ under #MusicForACause successfully achieved musical fun while supporting the country in its fight against the pandemic. The event was aimed at offering aid for pandemic relief by donating its entire share of profits.

Chingari App's co-founder & CEO Sumit Ghosh said, “Chingari does not believe in being just a run-of-the-mill short-video sharing platform. ‘Chingari World Music Day Concert’ under #MusicForACause was our way to connect with the ever-growing user base and keep them engaged in a manner that they enjoy as well as feel included. The event gave users an opportunity to come together for a good cause. It was all about staying entertained while being safe, being useful, and having a great time under a single roof."

Chingari App's co-founder & COO Deepak Salvi said, “We, at Chingari, are aware of the brutal scars that the pandemic has etched in our hearts permanently. But that shouldn’t stop us from enjoying and being there for each other in such times. People’s tremendous response is proof that they want to enjoy and prefer doing it through music. The huge profit donated to the pandemic relief support has left us smiling and reveals that the Chingari family wears its heart on its sleeve. We look forward to rolling out more such activities in the coming times."

The concert saw an exciting line-up of celeb performers - from Salim Merchant, Ved Sharma, Sahil Sharma to Indian Idol Season one finalist Harish Moyal, Abhijit Sawant, and Paroma Dasgupta.