MUMBAI: Hoichoi, the over-the-top platform exclusively for Bengali content, has entered into a partnership with leading telco player Bharti Airtel. The former’s exclusive content will be available now on the Airtel TV app following the partnership.

Hoichoi’s library includes original shows as well as chartbuster movies. After completing one year since its launch, the company recently announced 30 original shows and 12 original films for the next one year. This entire originals catalogue will also come to Airtel TV.

“It gives us immense pleasure to announce this partnership with Bharti Airtel to offer complete digital entertainment experience to their customers. This will help us in extending our content distribution network through Airtel TV’s fast-growing user base,” Hoichoi co-founder Vishnu Mohta said.

Moreover, some of their original shows like Hello, Byomkesh, Dupur Thakurpo, Cartoon, Mismatch and Charitraheen are dubbed in Hindi and Tamil to reach out to a wider audience base. As the platform claims, two leading shows Hello and Byomkesh are also performing extremely well on the Airtel TV app.

“We are delighted to bring Hoichoi’s quality content to Airtel TV that will offer our Bengali users access to their favourite digital content in their local language, with a simple click of a button. With consumption of regional content going up significantly, we will continue to focus on adding diverse entertainment content to our kitty as we work towards building a world-class digital content ecosystem,”  Bharti Airtel West Bengal and Orissa CEO Sameer Anjaria commented on the partnership.