MUMBAI: After Karan Johar and Shilpa Shetty, it’s now Alia Bhatt who has turned designer. Alia Bhatt has joined hands with Jabong.com to launch her line of apparel ‘Alia Bhatt for Jabong’, which will retail exclusively on the portal.
The new collection was launched today at a fashion show at Four Seasons in Mumbai where she showcased her collection on the ramp as designer and showstopper.
While Jabong is known for its association with movie stars like the fair and lovely girl Yami Gautam and the Heropanti famed Kirti Sanonas, this is the first time Jabong has launched an entire line fashioned by an iconic star.
Commenting on the launch of the collection Jabong.com founder and CEO Arun Chandra Mohan said, “We have been looking for someone who is young, confident, stylish and has a great connect with the youth, who better than Alia Bhatt who has ingenious sense of style and knack for fashion to be associated with. We are happy to introduce Alia Bhatt’s collection exclusively on Jabong. This new collection is all about catering to the needs of young girls who want to make a style statement.”
The collection is designed by Bhatt herself and befits the actress’s personal sense of style. The apparel range targeting the GenY includes bohemian line, the casual denim line or clubbing / party line, ripped jeans, leather jackets and floral. The collection makes a direct connect with Alia’s wardrobe. The collection also includes shoes for young girls.
Bhatt said, “I’ve had a great time creating a fashion line with Jabong; the shoot we did with Farrokh Chothia was very special and exactly how I imagined. And now comes the best part, sharing the experience and the brand with my fans and everyone out there who just loves clothes. Online shopping is the new rage which is enhancing the shopping experience altogether, and Jabong has the ability and the reach to deliver the experience right to your doorstep."
Having tied up with designer Rohit Bal, and having launched some leading international fashion brands like Miss Selfridge, River Island, the online e-tailer is looking for many more A-class designer collections and global fashion brand launches this year.
