WB launches 'Star Trek' initiative

MUMBAI: WB has kicked off an initiative this month that beams viewers into the intergalactic world of ?Star Trek?.

The channel will air ?Star Trek? movies every Friday and Saturday at 11 pm from 2- 17 September.

There is also a contest for WB viewers as they stand to win Star Trek merchandise. Viewers need to watch the Star Trek movies on WB and answer three simple questions every week which will appear during every break of the Star Trek films. To participate, viewers have to SMS WB followed by the answer to 58888 to win prizes. Bumper Prize is a Nintendo WII with Star Trek Legacy game. Weekly prizes are Star Trek character figurines (Captain Kirk, Spock & Dr McCoy) and Star Trek badge replicas.

Star Trek is being promoted across on-air, off-air and online platforms. The marketing campaign includes print partnerships with Mail Today, Mid Day and Time-Out to create buzz about the line-up. WB ?Star Trek? interactive banners will run on Bookmyshow.com and movie buffs can also log-on to the dedicated Star Trek page on WB facebook fan page to get regular updates.
 
Turner International India GM Entertainment Networks, South Asia Monica Tata said,? Thirty two years ago, one of the greatest television series of all time took its first steps onto the big screen. Now, 11 films thick, the franchise has become a cult phenomenon. Star Trek is no doubt Hollywood?s greatest running film franchise. As THE Hollywood television destination in India, we are delighted to bring to our viewers the entire STAR TREK all this September exclusively on WB. Continuing with our focus on direct consumer interaction our campaign is designed to engage and offer a special treat of exclusive Star Trek figurines to the ardent Hollywood followers in India."