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indiantelevision.com Team
MUMBAI: Ten Sports has extended the live and exclusive telecast rights for the US Open Tennis Championships for a period of four years, starting with the next edition in 2013.
Ten Sports has been telecasting US Open since 2005 and has acquired the rights for India, Pakistan, Afghanistan, Maldives, Nepal, Sri Lanka, Bhutan and Bangladesh.
In addition to the television rights, Ten Sports has also acquired the mobile, internet and video-on-demand rights.
The prime tennis properties are divided with Neo Sports having the French Open, while ESPN Star Sports (ESS) has the rights for Wimbledon and the Australian Open.
Ten Sports CEO Atul Pande said, ?We are proud to be associated with the US Open, one of the biggest sporting events in the world. The conclusion of this agreement is of vital strategic importance as TEN Sports continues to deliver top-flight programming to our viewers. Rights holders know we have the best distribution of any sports network in the South Asian Market and they appreciate the value we bring to their product not only through having the largest audience, but also the way we present their product, through scheduling, production and expert commentary.?
USTA executive director Gordon Smith commented, ?We are very pleased that Ten Sports has agreed to continue their relationship with the US Open. Ten Sports has been a good partner of the US Open for many years and their support demonstrates the continuing appeal of the US Open to a worldwide audience.?
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