Pranjal Sharma is new media advisor in Prasar Bharati

NEW DELHI: Senior media person Pranjal Sharma has been appointed Advisor in Prasar Bharati to devise strategies on ?News Media and Content Strategy?.

Sharma was until recently Executive Editor at Bloomberg UTV, which he had helped set up in India.

Combining media experience of around 21 years, Sharma is expected to help the pubcaster to foray into new fields in media.

DD sources said he will also look at the programme strategy of both All India Radio (AIR) and Doordarshan.