Bhaskar Das bids adieu to BCCL after 32 years

MUMBAI: Bhaskar Das, the president of Bennett Coleman & Company Limited (BCCL), has retired from the print media behemoth that owns some of India‘s most successful print publications.

Das, who had joined BCCL as a management trainee in 1980, has spent 32 years with the company. His prime responsibility was maximisation of volume and market share.

The BCCL president quickly rose to the top echelon of the company starting with his appointment as the head of the advertising and sales department in Gujarat just a year after he joined. Two years later he took over as sales head of the Eastern Region in Kolkata and in 1986 he became the profit centre head for East.

In 1990, he was appointed as the profit centre head of Gujarat and he took over as director of the Western Zone of Response (ad sales) in 1995. In 2005 he was elevated to executive president of BCCL and then president in 2011.