India's first online curated fashion and lifestyle destination Styletag.com, has launched a rare collection of women?s clothing and apparel under three different categories ? the demure Desi Diva, the saucy Party Queen and the tantalising Trendsetter.

The collections have been designed keeping in mind the distinct personal style statements and latest trends in fashion among women. With the mantra of ?New style every day,? Styletag.com aims at inspiring people to a superior lifestyle through an engaging and enriching experience by sorting their daily wear and occasional wear wardrobe.

Styletag.com founder and CEO Sanjay Shroff said, ?We are India?s first online curated fashion and lifestyle destination that hosts flash sales with curated styles for a limited period with up to 70 per cent off. We curate designs from leading designers as well as the new stars on the horizon. The new launch of Desi Diva, Party Queen and Trendsetter has been designed specifically keeping in mind the new age fashionista.?

Right from choosing a range of exquisitely beautiful ethnic wear pieces that you can flaunt at social dos, to fun and flirty western wear designs that can keep you company at home and outside to a variety of home and lifestyle products; styletag.com has it all to add a dollop of zing to your personality.

By Papri Das

When Hollywood star Elijah Wood, celebrated for his role as Frodo Baggins in the blockbuster fantasy trilogy Lord of The Rings series, visited Mumbai as part of the DJ duo Wooden Wisdom, the nation?s LOTR fans were taken in a manic frenzy. While the purpose for his visit was the gigs across the country with partners Zack Cowie and DJ Fitz, there was no denying the fact that his image as Frodo Baggins ruled the fanfare around him.

On the eve of his performance in Mumbai, Exec Life reached out to several of his fans in India through social media platforms and asked them to submit questions for the their favourite Hobbit actor. The response was overwhelming. In a matter of an hour, we received inputs from fans with many innovative questions ranging from quirky and funny, to serious and intriguing.

Given the short notice and time constraints, Exec Life heavily curated the questions and entertained only the best with an answer from Elijah Wood.

We approached him with the questions after he finished playing a phenomenal set at the popular watering hole Trilogy in Mumbai along with his partners, while the crowd raved for an encore. Upon hearing the concept for the interview, Wood, who had been playing a set for two hours straight, readily agreed to entertain his fans before he was led away by swarming crowd and photographers.

Wood was impressed with the questions sent by our readers and here?s what he had to say to the questions. Read on to see if your question was answered:

What's on your To-Do List for this India tour?

Chai Chai and lots of Chai. Apart from our gigs, we plan to try the local food. Since we landed at the airport, I have been eyeing the auto rickshaws. I would love to take a ride on those. The top on the priority list is visiting as many old record shops as possible. We (Wooden Wisdom) love music records and we plan to buy as many as we can while we are here.

Do you eat two breakfasts and seven meals a day like the Hobbits do?

No. (chuckles) While I do love my food, I am not a glutton. I prefer to have my measly and comfortable breakfast. Only once a day.

[For the uninitiated, here?s a reference link]

https://en.wikipedia.org/wiki/Hobbit#Lifestyle

Have you ever had a singing contest with Christopher Lee?

No. Actually, I would have rather not because that man was well versed in music. He would beat me any day. (Pauses) He was a great sport and an even better actor. He taught me a lot and I truly miss him.

Will you ever make a mix with Enya?s music?

I love Enya. I have loved her work in LOTR, most definitely, but I also follow her other works and she amazes me every time I hear her. If given an opportunity, I would love to do a mix with her numbers. As a matter of fact she hails from the same hometown as my partner DJ Fitz, who is with us for the event, and he is also a die hard fan of hers.

Have you tried any Bollywood music?

I am in the process of broadening my views on Bollywood music but right now the 70s Bollywood tracks piques my interest the most. In fact, we played our own version of the tracks tonight and the response was phenomenal. Call me old school but I like Bappi Lahiri?s songs. In fact we got a request for his song tonight and it was an absolute pleasure playing his tracks.There are a few more I can mention, but I have trouble pronouncing the names.

While Exec Life wasn't able to exhaust the list of questions, this is all that Elijah could answer before he was swarmed by the crowd looking get a selfie with him.

Of late, Ireland has emerged as one of the most popular travelling destination in Europe for backpackers and tourists alike. The island country, which is separated from Grain Britain by the North Atlantic Sea, is rich in cultural heritage and is credited for their Celtic Art.

While its scenic natural beauty, spectacular churches, praise worthy celtic art and Dublin?s Guinness Storehouse draws in tourists in thousands, many don?t know that Ireland is gradually transforming into a shopping hub as well.

To aid tourists and make them aware of the perks of shopping in Ireland, Tourism Ireland has launched a handy ?Shopping on the Island of Ireland? map. The map, which is compiled after taking references from locals lists local brands that have stood the test of times and represents Ireland as iconic landmarks. Exec Life lists down the shopping destination for our readers, who might have plans to hit the country sometime soon.

Read on!

Brown Thomas: Brown Thomas, a landmark on Grafton Street, is Ireland?s most beautiful lifestyle store. It is loved as much by locals as it is by international visitors looking for local and international brands.

Kildare Village: Kildare Village offers Ireland?s leading luxury outlet shopping experiences with savings of up to 60 per cent in more than 60 boutiques. It is a destination for visitors seeking a superior shopping experience and as an enjoyable day out.

Waterford Crystal :Since the early 1950s, Waterford has introduced some of the world?s most stylish and best-selling stemware patterns. So wine connoisseurs and goblet collectors know where to head.

Orla Kiely : Orla Kiely?s famous prints are often seen on celebrities including Kiera Knightly and Kirsten Dunst, and she has collaborated with companies like Apple and Citro?n.

Newbridge Silverware: For 70 years, Newbridge Silverware has been designing and product quality giftware and jewellery and is associated with high profile names such as legendary actress Audrey Hepburn.

Irish Whiskey Stones: Located in the foothills of Connemara?s mountains lies the world famous Joyce?s Marble Quarry. The marble is cut and brought to Hennessy & Byrne Marble Works to craft into whiskey stones.

To take a better look at where these points are located, here?s the map:

https://www.sendspace.com/file/vrf5hn

By Papri Das

?A shopaholic?s paradise? is what best describes the atmosphere at the seventh edition of Vogue Fashion?s night out in Mumbai. Organised by Vogue India, the event took Mumbai?s luxury shopping destination Palladium by storm on 2 September with exclusive merchandise, exciting deals and one of a kind surprise event for the thronging shoppers and fashionistas.

The event also attracted a crowd of young trendsetters and fashion enthusiasts who were seen posing and taking selfies in their statement wearables. And if the ladies raised the bar higher for high-end fashion with their maxi dresses, crops tops and designer accessories, the men stole the show with their edgy hairdos and comfortable yet funky T-shirts.

They left no stones unturned to up their game at the Vogue Photo booth, where Jean Claude Biguine styled them further. Along with laminated frames of their selfies, the best clicks also got complimentary three months worth of subscription of Vogue India.

What else was up for grabs? A scarf by Tarun Tahiliani, a jumpsuit by Shantanu & Nikhil, a dress by Masaba Gupta, a jacket from BODICE by Ruchika Sachdeva, a skirt from Ikai by Ragini Ahuja, earrings by Outhouse and many more. If that wasn?t enough, the merchandise for the evening were specially designed by two of the nation's top designers, Rajesh Pratap Singh and Anamika Khanna.

While the stores were brimming with excitement, the hotness quotient touched new heights at the mall?s very own lounge, Social, where celebrities poured in for the after party.