MUMBAI: Videocon d2h has unveiled a new initiative aimed at preschool and elementary school aged children. The company has launched Smart Services, a value-added bouquet of learning activities and games available exclusively to Videocon d2h subscribers. This banner includes Smart Learning, Smart Kids and Smart Games, all available on subscription basis.

Smart Learning, targeting school aged children under 14, will broadcast science videos and interactive ways to learn English. Smart Kids will cater to toddlers and kindergarten kids with nursery rhymes and stories. Each of Videocon d2h’s Smart Services will be offered at a subscription rate of Rs 45 per month.

In addition, one more value-added service is expected to launch soon for school going children. Called Smart Education, it will also feature the educational curriculum of various boards.

“We strive to provide the best of education based entertainment to our subscribers, especially our young audience,” said Videocon d2h executive chairman Saurabh Dhoot. “Keeping this in mind, we have launched the SMART Services bouquet, our learning based entertainment content.  The content is specially designed and handpicked to provide the best of learning to across all ages,” Dhoot added.

Videocon d2h CEO Anil Khera asserted, “Videocon d2h is launching its Smart Services offering to capture the imaginations of kids while helping them learn. The rich content is designed to help change the TV viewing of children to a learning viewing that brings joy and fun to children through stories and easy-to-comprehend videos.”