MUMBAI: eBay India has announced the launch of a brand store by direct to home (DTH) operator Videocon d2h. Through this association, eBay India consumers across 4,306 cities, towns and villages in the country will be able to purchase Videocon d2h set top boxes with the added advantage of free installations even in remote areas.

To begin this association, Videocon d2h has announced the online release of region-wise standard, HD and HD DVR offers. Videocon d2h offers special online packages nationally and region-wise for consumers to access their 500 channels and services including 27 ‘Asli HD’ channels for a real-life viewing experience.

eBay India head strategy Ratul Ghosh said, “We are delighted to announce the Videocon d2h brand store on eBay India. This is the first time that the premier DTH provider has launched its online brand store in India. In our constant endeavour to have a wider range of products for our customers, we now have a plethora of brands selling through their official brand stores on our marketplace.”

“eCommerce in India is a mainstream phenomenon today, filling a wide availability gap for consumers in the country’s hinterland. eBay India, with 3,281 Bharat Hubs (tier II & III towns) and 1,015 Rural Hubs, offers an excellent platform for us to reach millions of untapped households in the country. We aim to optimise this large user base as part of our multi-channel strategy to offer consumers an unparalleled television viewing experience,” added Videocon d2h CEO Anil Khera.

eBay India provides an eCommerce ready store, popular deal properties and high internet shopper traffic for brands across categories. With over 1.1 million live listings at any given point, eBay India reaches out to over 2.1 million active consumers across 4,306 cities, towns and villages in India, making it an effective eCommerce platform for merchants of all sizes.