MUMBAI: After the first 24-hour 4K Ultra HD multi genre channel in January, Videocon d2h Limited has launched a new active HD Channel – Active HD Hollywood Channel services for its subscribers. Skoda has been roped in as channel partner for this launch. This is a part of Videocon d2h’s ongoing commitment to provide unmatched viewing experience for its subscribers. 

The channel – Active HD Hollywood Channel Services will be available on Ch No. 940 on its network. It will air handpicked Hollywood movies everyday at 9 pm. All High Definition subscribers of Videocon d2h will be able to avail it for free in the initial phase of launch. The service will be available on paid subscription basis from a later date.

Active HD Hollywood Channel Services will showcase a line up of critically acclaimed popular films. With new titles being released every day at 9pm, viewers can look forward to quality Hollywood movies, including such mega-hits as  Pandorum, Broken City, Jobs, Astro Boy, Remember Me, A Single Man, Agoraa, The Women in Black, Blindness, Something Borrowed, The Conspirator, The Twilight Saga Breaking Dawn Part -2, London Boulevard and Now You See Me among others.

“We have observed that there is a genuine requirement to watch highly acclaimed Hollywood movies in HD and there are very few catering to this opportunity”, said Videocon d2h executive chairman Saurabh Dhoot. “Not only are we launching a new premium Hollywood HD movie channel, but we’re bringing value to our consumers. This channel will definitely resonate well with the young audience,” he further added.

Videocon d2h CEO Anil Khera said, “We are excited to offer Hollywood movies fans across India access to high-quality entertainment in HD. With Active HD Hollywood Channel Services, we continue to provide high quality world class programming content delighting consumers. We are confident that our unique content offering of Hollywood movies in HD will make this an instant hit with subscribers.”

Speaking on the same Skoda Auto India sales, service & marketing director Ashutosh Dixit explained, “Skoda looks at innovative platforms that resonate with the brand’s image to connect with its audiences. The audience of the Active Hollywood HD channel largely overlaps with the kind of consumers our brand converses with. This association will benefit both brands and we expect good traction from this partnership.”