MUMBAI: Tata-Sky has teamed up with NDS Group Plc in order to deploy NDS solutions to support and provide range of digital and interactive TV services, ahead of launch, which is slated in the mid-2006.
Tata-Sky is aiming to offer a superior television viewing experience to its subscribers.
NDS systems will play a key role in the end-to-end system architecture and launching the nationwide digital service. The NDS VideoGuard conditional access solution provides superior broadcast security, and enables Tata Sky to offer multiple programming and pricing packages. NDS is working with Tata Sky to build a world-class broadcast infrastructure, states an official release.
NDS's MediaHighway middleware and Value TV interactive infrastructure will enable Tata Sky to offer interactive services to subscribers. NDS engineers in Bangalore will be key in the design, delivery and service support of the end-to-end solution.
The service will enhance the choice for viewers looking for the best of pay television services in the country. Tata Sky states that the platform will offer its subscribers a wide array of programming choices with interactive features and superior picture and sound quality.
Tata Sky Ltd CEO Vikram Kaushik said, "We are committed to building a state-of-the-art DTH operation in India for which we have selected NDS to provide end-to-end solutions. This will enable us to transfer control and choice into the hands of subscribers".
NDS Asia Pacific VP and GM Sue Taylor said, "We are delighted to be selected by Tata Sky. This is an endorsement of the NDS position as the leader in conditional access systems. As systems integrator, NDS is uniquely capable of delivering the complex platform in the aggressive timescale set by Tata Sky."
The digital technology of Tata Sky DTH service will eliminate many recurrent problems that consumers face while watching television in India. The DTH satellite signal is always on and will eliminate instances of service downtime caused by power cuts and cable cutting. The Tata Sky service will have fixed channel positions and pre-tuned audio levels, informs the official release.
