Mumbai: As preferences of people shifting from cable TV to video-on-demand, Amazon Inc on Monday said its streaming device Fire TV stick has surpassed over 40 million active users globally.

Amazon Fire TV has successfully left behind the Roku TV, a US-based digital media player that allows customers to access internet streamed videos. Roku Inc had 32.3 million active users in November, said PTI report.

Apple TV, Chromecast and Fire TV have opened new avenues for the customers to stream internet content on television sets.

The Fire TV stick launched by Amazon in 2014, features content from Netflix, Amazon Prime Video among others and casts video directly to the television.