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Indiantelevision.com
MUMBAI: Zee Caf? is launching the fifth and sixth seasons of American teen drama television series ?Gossip Girl?.
Starting 13 March, the show will air Monday to Friday at 10 pm.
The new seasons of the series, based on the book series of the same name written by Cecily von Ziegesar, promises to come with interesting twists and turns that will keep the viewers hooked to the show.
The series stars Blake Lively, Leighton Meester, Penn Badgley, Chace Crawford and Ed Westwick.
The fifth and sixth season will be supported by an extensive on ground and online campaign, targeting females in all major metros with promotions in top markets.
L?oreal is the presenting sponsor while the show is powered by Mc Vitie?s digestive.
The channel has tied up with the fashion magazines in India Vogue and L?officiel for the show?s promotion. Juice is on board as the salon partner and will be promoting the "Gossip Girl" look in salons across Mumbai.
Zee Caf? is also going all out for this campaign by throwing exclusive ?Girls Night Out? parties in Hard Rock Cafe across Mumbai and Delhi. The event is going to be an "invites only" affair and the guests are going to be chosen by the channel.
The other partners on board are TGIF as restaurant partners, BIG Cinemas as multiplex partners and online partners include Bookmyshow, Burrrp.com, In.com and Mumbai Boss.
?Gossip Girl? revolves around the Upper East Side?s secretive and ultra scandalous gossip girl. In Season 5, the mysterious gossip girl will be back in the lives of Blair Waldorf, Serena van der Woodsen, Chuck Bass, Nate Archibald and Dan Humphrey to ruffle a few feathers and divulge not so pleasant secrets about them. The journey of gossip girl finally comes to an electrifying end and the Series Finale will begin with the show?s "unforgettable" moments.
