Mumbai: The Season 18 of Infinix Smartphones MTV Roadies is set to premiere on 8 April starting at 7 pm. The show will be on air thrice a week from Friday to Sunday on MTV. It will also stream on Voot.

The show is shot in South Africa and will be hosted by actor Sonu Sood. CoinSwitch, Paree Sanitary Pads, Leverage Edu and Lakme Sun Expert have come on board as ‘co-powered by’ sponsors. The show has been produced by PipPip media private limited.

“At MTV, we have always delivered unprecedented, clutter-breaking experiences to our young audiences leading with the pop-culture phenomenon that is Roadies,” said Viacom18 head of youth, music and English entertainment Anshul Ailawadi.

“With the new season, fans will get to see the classic, enduring passion to become a Roadie, but with innovation in format, South African locales, with superstar host Sonu Sood. We will also be airing the show thrice a week for the first time, giving fans more entertainment and adventure. We are confident that MTV Roadies Journey in South Africa will break new ground in the realm of adventure reality shows.”

“Infinix is a premium smartphone brand, and like MTV Roadies, embodies the spirit of ‘Ab Rukna Nahi’ with its contemporary and innovative tech,” said Infinix Mobiles CEO Anish Kapoor.

“With both MTV and Infinix Smartphones catering to the young audience, through this partnership, we aim to reach out and connect with the youth of India. As a forward-looking company, we are sure this new season in a new format will be a thrilling journey offering unmatched adventure and excitement," Kapoor added.

The first episode of the season will be simulcast across 19 channels along with a content roadblock on 15 channels across the Viacom18 network.