MUMBAI: Snehsikt Anand has been appointed business head at McCann Worldgroup, marking a return to agency life after a year of freelance consultancy. The seasoned marketing professional brings over 18 years of through-the-line marketing experience to one of advertising's most established networks.

Anand joins McCann after working as an independent marketing consultant, where he provided brand and communication advice to emerging agencies and production houses. Before his freelance period, he served as business head for west and HUL (rural) at Dentsu, where he managed Hindustan Unilever's house-to-house business across India.

At Dentsu, Anand’s client relationship skills helped create opportunities for business growth through territory expansion and cross-selling initiatives. Prior to joining Dentsu, Anand co-founded BrandBall, where as head of strategy he increased annual turnover fourfold and expanded the client roster tenfold over four years. 
His experience includes positions at several prominent agencies including L&K Saatchi & Saatchi, Ogilvy, Triton Communications, and Civilisation Communications. He also gained client-side experience as assistant manager-marketing at ICICI Prudential AMC Ltd.

At McCann, Anand will likely apply his RoI-driven approach to marketing communications, leveraging his expertise in advertising, integrated marketing and team management as he takes on this new leadership role.