Mumbai: Zee Cinema is all set to bring a fully-Taaza movie line-up of the recent superhits with their ‘Taaza Hai Toh Mazza Hai’ campaign for cinephiles jinke seene me hai cinema.

As a part of this campaign, the best of entertainment and big hits at the box office with performances from Akshay Kumar, Alia Bhatt, and NTR Jr will make TV premieres on Zee Cinema.

With this, the audience will experience the game-changer film that touched an emotional chord of an entire nation and received tremendous response from the audience with the brilliant "The Kashmir Files" and the high-octane raw action film – "Attack", starring John Abraham and Rakul Preet Singh.

Elevating the entertainment quotient is the first-ever collaboration between Alia Bhatt and the visionary craftsman of cinema, Sanjay Leela Bhansali, with "Gangubai Kathiawadi". One of the biggest female-led films of today’s time, the delicate emotions, immaculate performances, and a great story is what makes the film a must-watch.

The hits keep on coming! The plethora of fresh top-rated forthcoming titles on Zee Cinema also includes the world television premiere of the glory of Indian cinema and India’s highest-grossing blockbuster SS Rajamouli’s "RRR". Superstar Akshay Kumar’s "Bachchan Pandey" much-loved action star Tiger Shroff’s "Heropanti 2", "Jersey" starring Shahid Kapoor, Bollywood’s fearless queen Kangana Ranuat’s "Dhaakad" and many more.