MUMBAI: After nearly 12 years with the company, Sushil Kumaar Das has landed the top commercial job at ABV International, taking the reins as chief commercial officer for south Asia.

The promotion caps a lengthy tenure with the convergent media solutions provider, where Das previously served as country manager since November 2013. In his new role, he'll oversee sales, account management and business development across Indian and international markets.

"I am deeply grateful for the trust and confidence placed in me by the leadership at ABV International," Das announced on social media. "I look forward to contributing to the company's growth, navigating new challenges, and driving impactful strategies across the region."

A seasoned hand in the media technology sector, Das brings over 24 years of experience to his new position, with particular expertise in pay TV, digital rights management, conditional access systems, IPTV and OTT platforms. Before joining ABV, he cut his teeth at MagnaQuest Technology, Kale Consultant and Softline Software Services.

With a master's degree in business administration specialising in marketing and telecom management, plus LinkedIn certification in executive leadership, Das describes himself as "passionate about finding openings and opportunities, delivering results, and building long-term relationships with clients and partners."

As streaming wars heat up across South Asia and traditional broadcasting models continue their digital transformation, ABV's new commercial chief will have his work cut out maintaining the company's position in this rapidly evolving landscape.