MUMBAI: The Broadcast Audience Research Council (BARC) of India has released its data for top advertisers and brands for the period between 21 December and 27 December, respectively.
The data reflects the top 10 advertisers and brands across genre on Indian television, including OOH screen, (U+R): 2+, Individuals NCCS All, demonstrating ads that were inserted the most in week 52 of 2019.
Top Advertisers:
Week 52 saw minor shuffles in the list of top advertisers. Hindustan Unilever remained the top advertiser with 192062 insertions. ITC Ltd ranked second. It had made 61261 insertions. Ponds India held on to the third spot with 47074 ad insertions on television.
Reckitt Benckiser (India) Ltd was fourth in the list with 42184 insertions.
Following it was Godrej Consumer Products Ltd recording 31979 insertions.
Other top brands included, Brooke Bond Lipton India, Smithkline Beecham, Procter & Gamble, Colgate Palmolive India Ltd, and Trivago, respectively.
|
||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Top Brands:
Top brand in week 52 was Vaseline Intensive Care Lotion with 17936 insertions. With holiday season on the go, second on the list was Trivago with 14587 insertions. Following it was Surf Excel Easy Wash, making 14053 ad insertions on TV.
Fourth position was acquired by Lux Toilet Soap with 12558 insertions. Ranking fifth was Clinic Plus Shampoo, which made 10636 insertions.
The subsequent pecking order was as follows: Myntra.com, Almond Board of California, LIC-Corporate, Dove Shampoo, Vivo V17 respectively.
|
||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
