Mumbai: The Indian Premier League (IPL) 2023 has been consistently witnessing a sharp drop in the number of advertisers on television. According to the latest BARC data, the number of advertisers on TV has fallen by 50 per cent in the first 19 matches of this season. The data shows that this year IPL has only attracted 35 advertisers on TV, while this number was 72 in the last season.

The reduced advertiser interest is also evident in the number of brands and categories that advertised on TV during this season. According to the BARC report, only 27 categories have advertised on TV this season, resulting in a 52 per cent drop in categories advertising on TV this year. Last year, 48 categories were advertised on TV. 

Consequently, the number of brands advertising on TV has tumbled as only 67 brands joined this year. In 2022, IPL witnessed 118 brands advertising on TV. With a 43 per cent decrease in the brands spending on TV, IPL’s future on TV is not looking so bright.