Mumbai – Shemaroo Entertainment, a prominent media and entertainment leader in India with over sixty years of industry experience, has announced a strategic partnership with PWR Chain, an advanced Layer 0 blockchain infrastructure. Through this alliance, PWR Chain becomes the official blockchain partner for ShemarooVerse, Shemaroo Entertainment’s immersive platform set to deliver next-generation immersive content. This partnership is a landmark step in India's entertainment and technology landscape, combining Shemaroo Entertainment’s vast content offerings with PWR Chain’s scalable and environmentally efficient blockchain capabilities.
New Digital Frontiers with ShemarooVerse
With an expansive digital footprint across more than 50 content channels on YouTube, Shemaroo Entertainment commands over 200 million subscribers and garners 100 million views daily across diverse categories, including Bollywood, regional, television, devotional, and children’s entertainment. ShemarooVerse is designed as a next-generation digital content platform that allows users to explore, discover, and engage with a diverse array of entertainment offerings in a fully immersive environment. The platform will leverage PWR Chain’s high-speed, decentralized infrastructure to create an immersive, interactive digital experience for audiences in India and beyond.
PWR Chain’s blockchain technology is among the most sustainable on the market, operating with a minimal carbon footprint. Unlike conventional blockchains that require high energy resources, PWR Chain achieves high throughput with minimal power, processing over 300,000 transactions per second while using only a single CPU core per validator node. This efficiency allows ShemarooVerse to scale seamlessly without environmental impact, setting a new standard in green blockchain technology for the entertainment industry.
As Shemaroo Entertainment transitions its expansive IP portfolio onto the blockchain, PWR Chain’s infrastructure offers creators unique opportunities to monetize their content through tokenization and digital collectibles, a pivotal innovation in India’s content landscape. With PWR Chain’s cost-effective fixed-fee structure, creators can realize predictable revenue while engaging with audiences through exclusive experiences, limited releases, and other novel formats.
The advanced interoperability and scalability of PWR Chain enable ShemarooVerse to support an array of personalized, interactive features across devices, connecting fans to their favorite content and personalities like never before. ShemarooVerse leverages PWR Chain's developer-friendly design, the first blockchain that allows the deployment of full software applications in traditional coding languages, making it easy for developers to build both smart contracts and applications. With PWR Chain's instant finality and quantum-resistant security, ShemarooVerse offers users a secure, dynamic, and immersive digital space for authentic engagement with Shemaroo Entertainment's iconic content.
Shemaroo Entertainment Ltd., COO Arghya Chakravarty said, “Partnering with PWR Chain marks a transformative leap in digital engagement for Shemaroo Entertainment. ShemarooVerse will benefit from the speed, scalability, and sustainability of PWR Chain’s blockchain infrastructure, offering audiences a more immersive, secure entertainment experience while providing creators with unique monetization avenues. We are thrilled to bring ShemarooVerse to life in a way that resonates with the evolving preferences of digital consumers.”
PWR Labs CEO Melanie Mohr added, “Shemaroo Entertainment’s leadership in Indian entertainment provides an ideal platform to demonstrate PWR Chain’s high-performance, eco-friendly blockchain technology. This partnership not only underscores the potential of blockchain for enhancing digital experiences but also positions PWR Chain to drive growth and create engaging opportunities within India’s entertainment industry.”
